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Hi *|FNAME:there|*,
It's been more than a year since we last spoke. I've been meaning to send you something useful rather than a check-in, so here it is.
We've been going back through the B2B sites we built and looking at how they hold up two years on. The pattern is consistent. The design ages fine. What ages badly is the case-study page. Everything else on the site keeps moving, and the proof quietly stops matching the work the company actually does now.
Three things worth opening on your own site this week:
– Any case study older than 18 months
– The team page
– Pricing or service pages
Most of it is a half-day fix once you can see it. If it would help, you can grab twenty minutes with me here and we'll go through your site together. No pitch at the end of it.
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