Prompt · Announcement
New location or opening hours notice
Make sure nobody arrives at the wrong place or the wrong time.
- Email type
- Announcement
- Business
- Local service
- Tone
- Friendly
- Length
- 90-130 words
The announcement email prompt
Write a plain-text notice from [SENDER] at [BUSINESS] about a practical change: [WHAT CHANGED], from [FROM WHEN]. Words only — no HTML, no layout notes. The job of this email is that nobody turns up at the wrong place or the wrong time. Rules: - 90 to 130 words. Plain language. - Lead with the change and the date. Both in the first sentence. - Give [THE PRACTICAL DETAIL] its own short paragraph. Parking, which door, the nearest stop, whether the old address still works for a while. This is the part customers actually need and the part most of these emails leave out. - Do not turn it into a celebration. A new address is news, not an achievement, and a paragraph about our exciting new chapter delays the information people opened for. - No offer, no discount, no invitation to book. One quiet line about how to reach you is enough. - Never invent a number, statistic, address detail or opening time beyond what I have supplied. - No exclamation marks. No emoji. Sentence case. Write a subject line under 45 characters naming the change concretely. Return subject, preheader, body, sign-off.
What to fill in first
[BUSINESS]- Your business name as customers say it.
[WHAT CHANGED]- The practical fact. New address, new hours, closed for two weeks, a different entrance.
[FROM WHEN]- The first day the change applies.
[THE PRACTICAL DETAIL]- The thing people will get wrong. Parking, which door, the bus stop, whether the old place still takes deliveries.
[SENDER]- The owner's name.
When to send it
Two to three weeks before the change, and again the week it happens. This is one of the few emails worth sending twice, because the failure mode is a customer standing outside a locked door, and that costs more than a duplicate send annoys.
What to change first
[THE PRACTICAL DETAIL]. The address is the announcement; the detail is the email’s actual value.
Which door, where to park, whether the number 12 still stops outside. Businesses know these things so
well they forget to write them down, and customers get them wrong on the first visit every time.
What good output looks like
Subject: We move to Bridge Street on the 3rd
Preheader: Two minutes from the old place. Different parking.
From Monday the 3rd we are at 14 Bridge Street, about two minutes’ walk from the old shop.
The parking is the thing to know. There is no space outside, but the car park behind the library is free for two hours and comes out onto the same street. Do not use the loading bay, it gets ticketed.
Everything else stays the same, including the phone number.
— [SENDER]
The prompt writes the words. Bring them here and the studio builds the campaign — branded, dark-mode safe, and ready to import.
Generate your ownIn the studio
A model writes copy. It does not write email.
Production HTML that survives Outlook, dark mode and a Gmail clip is a different job from writing the words. Describe the send once and export it to Mailchimp, Klaviyo, ActiveCampaign or MailerLite.