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Templates · Klaviyo

Free Klaviyo email templates, ready to ship.

Production-ready free Klaviyo email templates. Dark-mode safe, no attribution. Download free, or generate your own in the studio.

Every free Klaviyo email template, in one place.

Klaviyo email templates, generated for your brand

Klaviyo email templates in this collection cover promo and sales sends, automated flows like welcome, abandoned cart, post-purchase and win-back, plus newsletters and announcement emails. The goal is simple: the full set of templates brands usually need inside Klaviyo, grouped by real send type.

Instead of browsing a stock template gallery, you describe what you want to send and get one production-ready, on-brand template exported to Klaviyo in seconds. No drag-and-drop, no template hunting and no design handoff — just a finished email built to fit your brand. If it is your first time, see how it works or check the pricing — signing up and your first templates are free.

What’s inside this collection

  • Promo and sales emails for launches, offers, seasonal sends and product drops
  • Automated flow templates for welcome, abandoned cart, post-purchase and win-back
  • Newsletter and announcement layouts you can keep reusing without rebuilding each send
  • Coupon, VIP and seasonal promotions tied to moments like BFCM and Mother’s Day
  • Single-column, multi-column and text-forward formats for different send styles

How EmailTemple works

You send the brief in plain English: the audience, the goal of the email and the brand it needs to match.

The studio then builds the template for that specific send. You get an email that is ready to use, branded to you, dark-mode safe and formatted for export into Klaviyo without drag-and-drop rebuilding or template hunting.

Who it's for

Who these Klaviyo email templates are built for.

Brands with a list they're underusing

You already have contacts in Klaviyo, but you are not sending enough because the default templates make the brand look cheap.

  • Small business owners and operators sitting on a list they are not mailing enough.
  • Founders who think stock ESP templates undersell the brand.

Teams that want studio quality without a designer

You want promos, flows and newsletters that look consistent inside Klaviyo, without hiring a contractor for every send.

  • Teams that want studio-quality emails without a design contractor.
  • Brands that need promos, flows and newsletters to look consistent inside Klaviyo.

Not built for

If either of these is you, the studio is the wrong tool.

  • Anyone already happy with generic drag-and-drop email output.
  • Teams chasing volume with no brand voice, no design standard and no real differentiation.

Promo and sales

Promo and sales Klaviyo templates that drive the click.

This part of the collection covers the revenue-driving campaign emails brands send most often. These Klaviyo templates are generated around your brand's typography and colors, not pulled from a stock grid and lightly edited.

Coupon and deal emails
Birthday coupons, first-purchase anniversary sends and percentage-off promotions. The format is built around the offer you want to run, then produced to match the brand rather than forcing the brand into a preset layout.
VIP and seasonal promotions
VIP promotions and calendar-tied sends for moments like BFCM, Valentine's Day and Mother's Day. Each template keeps the promotional energy while staying visually consistent with the rest of your email system.
Product launches and announcements
Summer announcements, new-product reveals and similar launch emails where the job is attention and click-through. The output is a finished promotional template built for your campaign, not a stock design you have to rework.
Skincare sitewide sale Klaviyo email template generated by EmailTemple

Automated flows

Klaviyo email templates for automated flows.

Every template in this group is built to work inside Klaviyo automated flows once exported. These are templates for behavior-driven sends, so the design stays consistent even when the trigger changes from one customer action to the next.

Welcome series
First-impression sequences for new subscribers and new customers. The templates are built for the opening emails a brand sends when someone joins the list, with structure and styling matched to the rest of the brand.
Abandoned cart
Recovery emails for shoppers who leave before checkout. Once exported, the templates can be triggered by cart behavior inside Klaviyo rather than sent manually.
Post-purchase and win-back
Thank-you emails, follow-up sends after purchase and re-engagement offers for inactive customers. Each template is made for repeat automation use, so post-purchase and win-back flows still feel considered instead of generic.
Apparel abandoned cart Klaviyo email template generated by EmailTemple

Newsletters and outreach

Newsletter and outreach Klaviyo templates, built to reuse.

This part of the collection covers recurring sends where layout and readability matter as much as the message. These Klaviyo templates are generated as finished newsletter formats, tuned for dark mode and brand consistency rather than assembled from manual content blocks.

Single-column newsletters
Quick updates, personal notes and simpler campaign emails where one clear reading path matters most. The studio builds the layout around pace, spacing and typography so the email reads cleanly on-brand.
Multi-column product grids
Emails that need to showcase several products in one send. The structure presents multiple items clearly without turning the email into a cluttered catalog.
Text-forward updates
Order updates, founder notes and message-led emails where the copy does most of the work. The output stays simple by design, with formatting tuned for readability, dark mode and a more personal feel.
Coffee newsletter Klaviyo email template generated by EmailTemple
Generate your own Klaviyo template See how it works

The standard

What every Klaviyo email template gets right by default.

Every template in this collection follows the same production standard, whether it is a promo, a flow email or a newsletter. These are the markers that matter once the email is live in inboxes, not just when it looks fine in an editor.

Feature What it means for your sends
Dark-mode safe rendering Built to hold up when inboxes invert colors, so the send stays readable in dark Gmail and Outlook.
Typographic tuning Spacing, hierarchy and readability are handled deliberately instead of left to a default block kit.
Mobile-responsive layout Layouts stack and read cleanly on smaller screens, where most opens happen.
One-click Klaviyo export The finished template lands in your Klaviyo account in seconds, not block by block.
Brand colors and logo applied Built around your actual brand assets, so the email looks like you from the first send.
No drag-and-drop required You describe the send and the finished template comes back ready, with no manual block assembly.
Generate your own template

How it works

How to generate a Klaviyo email template, start to send.

Describe what you want to send

Start with one conversation about the campaign, flow email or newsletter you need. You describe the goal, offer and brand direction, with no template browsing and no HTML work.

Review the production-ready template

The studio comes back with one finished template, not a set of partial layouts to sort through. It is tuned for typography, dark mode, opens and clicks, and built around your brand's colors.

Export to Klaviyo in seconds

Once approved, the template exports into Klaviyo, ready to send or drop into a flow. The same asset works for a campaign send or a behavior-triggered automation.

Why brands use it

Why brands use EmailTemple for their Klaviyo templates.

Your brand, not Klaviyo's

Your sends stop looking like default stock blocks, which makes the studio easy to trust and start using.

Production-ready in minutes

Describe the email you want, and the studio returns a finished template without the usual setup friction.

Dark-mode and mobile safe

The email holds up where your customers actually read, so the template stays usable across inboxes and screens.

Exports straight to Klaviyo

Finished templates land in your Klaviyo account in seconds, ready to send or attach to a flow.

Generate your own Klaviyo template

FAQ

Klaviyo email template FAQs.

Do I need design or coding skills to use these templates?

No. The point is to avoid designing in Klaviyo from scratch or dealing with HTML yourself.

You describe what you want to send, and the finished template comes back ready to use. That makes it a fit for founders and operators who want a better email without doing the build work manually.

Are the templates mobile-responsive and dark-mode safe?

Yes. The templates are built to be mobile-responsive and dark-mode safe by default.

They are designed to read cleanly on smaller screens and hold up better when inboxes switch into dark mode. Those checks are part of the output, not an extra step left to you.

Can I use them in Klaviyo automated flows?

Yes. Generated templates can be used in Klaviyo automated flows as well as regular campaigns.

That includes common flow emails like welcome series, abandoned cart, post-purchase follow-ups and win-back sends. Once exported, the same template can be attached to the right behavior trigger inside Klaviyo.

How do I export a template to Klaviyo?

The export is one click into your Klaviyo account. You are not left copying pieces over block by block.

The goal is a short handoff from finished design to live template. Once it lands in Klaviyo, it is ready to send or place into a flow.

Can I edit or reuse a template after it's generated?

Yes. After the template is in Klaviyo, you can edit it and reuse it for future sends.

That is useful if you want to keep the same structure and update the offer, copy or products later. The generated template gives you a branded starting point you can keep using, not a one-time mockup.

Browse

Browse free templates by provider and type.

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In the studio

Need something specific?

Describe the email you want — your colors, your voice, your offer — and the studio composes it. Production-ready in seconds.

Generate your own