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Field Notes

Email that earns its open rate.

One issue every other week. Email craft, AI craft, the math of running a one-person business. No promo emails.

LATEST · NO. 047

Email sequence testing before sending: the full checklist I run

Email sequence testing before sending is the check nobody owns. Here is my full pre-send workflow: render, test-send the whole flow, vet the list, then time it.

Marc-Aurèle Legoux 14 MIN

All issues.

  1. NO. 046 · OCT 17 · 13 MIN

    How to avoid sounding like AI in emails: the fixes I actually use

    How to avoid sounding like AI in emails comes down to rhythm, padding, and voice. Here are the AI tells I cut and the rewrites I use before I send.
  2. NO. 045 · OCT 17 · 17 MIN

    How I Build a Reengagement Email Sequence Step by Step

    A reengagement email sequence step by step: who to segment, how many emails to send, when to send them, and when to suppress subscribers who never reply.
  3. NO. 044 · OCT 17 · 12 MIN

    The welcome email sequence for small business owners who stopped sending

    A welcome email sequence for small business is the cheapest way to warm a list nobody emails. The email-by-email structure, real examples, and what to cut.
  4. NO. 043 · OCT 17 · 22 MIN

    The welcome sequence generator checklist: 10 checks before you hit send

    Welcome sequence generator checklist: the 10 checks I run before generating a welcome sequence, from first-week goal to the preview, test, and ESP export.
  5. NO. 042 · OCT 13 · 15 MIN

    8 Re-Engagement Email Templates That Revive Lists (With Prompts)

    Re-engagement email templates that revive lists: 8 proven archetypes, each with the exact prompt to generate your own in ChatGPT or Claude and send today.
  6. NO. 041 · SEP 16 · 7 MIN

    Mailchimp New Builder vs Classic Builder: How to Pick the Right Editor

    Mailchimp New Builder vs Classic Builder: what each editor does, which one accepts your own HTML and how to pick the right one before you build the next campaign.
  7. NO. 040 · SEP 14 · 11 MIN

    Can Claude Replace an Email Marketer?

    Can Claude replace an email marketer? It covers the copy and the design, not the strategy or the accountability. Here is exactly what to hand over and what to keep.
  8. NO. 039 · SEP 14 · 12 MIN

    Claude vs ChatGPT for Marketing: Which to Use

    Claude vs ChatGPT for marketing, decided by the work you do: copy, research, long docs, connectors, and the email HTML test that trips both up. What the evidence actually shows.
  9. NO. 038 · SEP 14 · 12 MIN

    How to Create a Klaviyo HTML Campaign With the API

    How to create a Klaviyo HTML campaign with the API: authenticate, build a CODE template, create the campaign with its required audience, and assign it as a draft.
  10. NO. 037 · SEP 14 · 16 MIN

    How to Use Claude for Email Marketing

    How to use Claude for email marketing end to end: brief, copy, HTML build, dark-mode and Outlook checks, then ESP import. The Claude-only workflow, one campaign at a time.
  11. NO. 036 · SEP 4 · 4 MIN

    How to Improve Email Deliverability: The Staged Repair Playbook

    How to improve email deliverability after placement slips: the staged engagement re-warm in order, and why moving ESP or sending domain is a separate job.
  12. NO. 035 · SEP 4 · 5 MIN

    Why Are My Emails Going to Spam? A Triage of 8 Causes and Their Fixes

    Why are my emails going to spam? Split the cause into two: a broken list or broken authentication. Eight causes, each mapped to the fix it actually needs.
  13. NO. 034 · SEP 1 · 17 MIN

    How to Set Up an Email Signature That Survives Every Client

    Set up an email signature that renders in Outlook, Gmail, and Apple Mail. Step-by-step for each client, plus copy-paste HTML that won't break.
  14. NO. 033 · SEP 1 · 23 MIN

    What to Put in an Email Signature: The 9 Elements That Actually Belong

    What to put in an email signature, element by element: name, title, one link, one CTA. A clear list of what to include, what to cut, and how to choose.
  15. NO. 032 · AUG 24 · 18 MIN

    How to Build a Founder and CEO Email Signature (What 62 Tests Showed)

    Learn how to create the ideal founder and CEO email signature: the six things it's judged on, what improved the score, and the Outlook-safe HTML that survives
  16. NO. 031 · AUG 18 · 21 MIN

    How to Use ChatGPT to Write an Email: From Basic Prompts to a Reusable System

    Learn how to use ChatGPT to write an email step by step: basic prompts, brand voice rules, and a reusable project setup that keeps every draft on-brand.
  17. NO. 030 · AUG 18 · 28 MIN

    10 Klaviyo Abandoned Cart Best Practices That Recover Real Revenue

    Klaviyo abandoned cart best practices ranked by revenue impact: fix event tracking first, trigger on Started Checkout, and hold the discount to the last email.
  18. NO. 029 · AUG 4 · 33 MIN

    10 Dark Mode Email Template Best Practices for a Whole Flow

    Dark mode email template best practices that hold across an entire flow, not one send. Shared tokens, logo variants, image backgrounds, and per-email QA.
  19. NO. 028 · AUG 4 · 21 MIN

    Dark Mode Email: What Breaks and How to Fix It

    Dark mode email breaks by client — some invert, some don't. Here's which clients do what, the color-scheme meta declaration, and a paste-in fix you can test.
  20. NO. 027 · JUL 30 · 20 MIN

    ChatGPT Email Prompts That Ship Production-Ready HTML, Not Slop

    17 ChatGPT email prompts: one system prompt, 8 campaign prompts, 6 refinement prompts, plus an audit prompt. Generate emails that don't break in Outlook.
  21. NO. 026 · JUL 30 · 30 MIN

    Email Marketing Frequency: 10 Best Practices That Beat “It Depends”

    Best practices for email marketing frequency, with a cadence decision table by list size and business type, so you can stop guessing how often to email.
  22. NO. 025 · JUL 27 · 34 MIN

    9 Best AI Tools for Email Marketing, Ranked by What They Actually Do

    The best AI tools for email marketing, tested and ranked by use case. Compare design, copy, automation, and send-time AI across 9 platforms plus how to choose.
  23. NO. 024 · JUL 27 · 22 MIN

    How to Build an Email Template (With Real Examples)

    How to build an email template that renders everywhere and drives clicks. The 600px table backbone, dark-mode setup, ESP export, plus generator vs builder.
  24. NO. 023 · JUL 27 · 8 MIN

    How to Test HTML Email in Outlook and Catch What Breaks

    How to test HTML email in Outlook without paying for a rendering service: which Outlook versions actually matter, a free test ladder and what to check on every render.
  25. NO. 022 · JUL 21 · 20 MIN

    AI Email Design: How It Works & Best Tools (2026)

    Learn how AI email design works, which tools deliver, and how to keep AI output on-brand and dark-mode-safe. A practical guide for marketers.
  26. NO. 021 · JUL 21 · 20 MIN

    How to Build a Responsive Email That Never Breaks

    Build responsive emails that hold up on any screen and in dark mode. A step-by-step guide to the fluid table backbone, media queries, and testing.
  27. NO. 020 · JUL 14 · 28 MIN

    The 10-Point Email QA Checklist Most Senders Skip

    Nine checks a system should catch for you. One only you can. The email QA checklist that stops a broken send before it reaches a single subscriber.
  28. NO. 019 · JUL 14 · 19 MIN

    HTML Email Prompt: 8 Rules for AI Email That Renders

    Stop AI-generated email HTML breaking in Outlook. 8 rules — table layout, inline CSS, VML buttons, dark mode — to encode in your prompt before you send.
  29. NO. 018 · JUL 7 · 15 MIN

    How to Make a Custom Editable Mailchimp Template you can reuse

    Learn how to make a custom editable Mailchimp template with mc:edit regions in the Classic editor, so marketers can swap headlines, images, and cards.
  30. NO. 017 · JUL 7 · 13 MIN

    Mobile Responsive Email Template: Free HTML Code

    Copy a mobile responsive email template that holds its shape on any screen—even when Gmail strips your styles. Free HTML code, no media queries needed.
  31. NO. 016 · JUL 4 · 26 MIN

    Inline CSS in Email: 9 Rules for Bulletproof Templates

    See exactly which styles to inline and which to leave in a style block, so your email renders the same in Gmail, Outlook, Apple Mail, and mobile.
  32. NO. 015 · JUN 22 · 9 MIN

    Bulletproof Buttons for Email That Work in Outlook

    Outlook collapses email buttons to clickable text. Build bulletproof buttons with copy-paste VML + anchor code that work everywhere, even in dark mode.
  33. NO. 014 · JUN 22 · 13 MIN

    Outlook HTML Email Rendering Issues: 6 Fixes That Hold Up

    Your email looks perfect everywhere but Outlook? Blame the Word engine. Here are 6 structural fixes for rounded buttons, broken layouts, and image gaps.
  34. NO. 013 · JUN 17 · 12 MIN

    Can AI Write HTML Email? Yes, With the Right System

    AI can write HTML email that actually sends—if a system handles Outlook, dark mode, fonts, and compliance for you. See the failures, the fixes, and try it free.
  35. NO. 012 · JUN 13 · 12 MIN

    AI email marketing: why context beats the model

    Most AI emails look cheap because the model is guessing. See the 6 context layers that make AI email marketing actually usable — and the failure modes to avoid.
  36. NO. 011 · JUN 13 · 19 MIN

    How to Use AI for Email Marketing: Copy and Import-Ready Templates

    How to use AI for email marketing the right way: write copy, build a tone-of-voice profile, and generate clean, dark-mode-safe templates that import into any ESP.
  37. NO. 010 · JUN 12 · 12 MIN

    The best email service provider for small business, ranked for 2026

    The best email service provider for small business, ranked. We scored Mailchimp, MailerLite and ActiveCampaign on 12 criteria, from deliverability to template quality.
  38. NO. 009 · JUN 8 · 16 MIN

    7 real estate email templates, and when to send each

    7 ready-to-send real estate email templates for new leads, showings, listings and past clients, with the exact timing that gets replies. Steal them free.
  39. NO. 008 · MAY 27 · 14 MIN

    Welcome email subject lines: 40+ by use case

    40+ welcome email subject lines grouped by use case — e-commerce, SaaS, newsletters and more — plus the 5-email series that earns the click.
  40. NO. 007 · MAY 27 · 13 MIN

    Re-engagement email subject lines: 40+ by angle

    40+ re-engagement email subject lines grouped by angle and inactivity window — plus when to win subscribers back, when to delete, and how to sequence the sends.
  41. NO. 006 · MAY 21 · 21 MIN

    15 free email list growth tactics for small business (ranked)

    15 free email list growth tactics for small business, ranked from safest to most unconventional. Setup time, ethics and tradeoffs for every tactic.
  42. NO. 005 · MAY 21 · 16 MIN

    What to send when you have nothing to say: a newsletter playbook

    What to send when you have nothing to say — 4 fallback emails, 5 editorial frameworks and a repurposing routine to ship a newsletter on a low-idea week.
  43. NO. 004 · MAY 19 · 14 MIN

    Email marketing for solopreneurs: 3 flows that pay

    Email marketing for solopreneurs — the 3 evergreen flows, sender setup and templates that turn a small list into reliable monthly revenue.
  44. NO. 003 · MAY 16 · 11 MIN

    Email list segmentation under 1,000 subscribers: the 3-tag rule

    Segmenting an email list under 1,000 subscribers? Skip enterprise advice. Use 3 tags — source, intent, engagement — and the 5 segments that actually matter.
  45. NO. 002 · MAY 15 · 27 MIN

    How to grow your email list: 40+ tactics and a 7-day plan

    From signup forms to lead magnets, partnerships and offline wins — 40+ practical ways to grow your email list, plus a 7-day plan to put them to work.
  46. NO. 001 · MAY 6 · 12 MIN

    Email marketing benchmarks 2026

    What good email performance looks like in 2026: opens, clicks and revenue per send. Plus three flows that pay for the program, and what to do if your numbers slip.

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