Field Notes · Coming soon

Email that earns its open rate.

One issue every other week. Email craft, AI craft, the math of running a one-person business. No promo emails.

All issues.

  1. NO. 015 · JUN 22 · 9 MIN

    Bulletproof Buttons for Email That Work in Outlook

    Outlook collapses email buttons to clickable text. Build bulletproof buttons with copy-paste VML + anchor code that work everywhere, even in dark mode.

  2. NO. 014 · JUN 22 · 11 MIN

    Outlook HTML Email Rendering Issues: 6 Fixes That Hold Up

    Your email looks perfect everywhere but Outlook? Blame the Word engine. Here are 6 structural fixes for rounded buttons, broken layouts, and image gaps.

  3. NO. 013 · JUN 17 · 12 MIN

    Can AI Write HTML Email? Yes, With the Right System

    AI can write HTML email that actually sends—if a system handles Outlook, dark mode, fonts, and compliance for you. See the failures, the fixes, and try it free.

  4. NO. 012 · JUN 13 · 12 MIN

    AI email marketing: why context beats the model

    Most AI emails look cheap because the model is guessing. See the 6 context layers that make AI email marketing actually usable — and the failure modes to avoid.

  5. NO. 011 · JUN 13 · 15 MIN

    How to Use AI for Email Marketing: 6 On-Brand Steps

    How to use AI for email marketing without the generic output. A practical 6-step workflow to draft, segment and time branded sends that still sound like you.

  6. NO. 010 · JUN 12 · 12 MIN

    The best email service provider for small business, ranked for 2026

    The best email service provider for small business, ranked. We scored Mailchimp, MailerLite and ActiveCampaign on 12 criteria, from deliverability to template quality.

  7. NO. 009 · JUN 8 · 16 MIN

    7 real estate email templates, and when to send each

    7 ready-to-send real estate email templates for new leads, showings, listings and past clients, with the exact timing that gets replies. Steal them free.

  8. NO. 008 · MAY 27 · 14 MIN

    Welcome email subject lines: 40+ by use case

    40+ welcome email subject lines grouped by use case — e-commerce, SaaS, newsletters and more — plus the 5-email series that earns the click.

  9. NO. 007 · MAY 27 · 13 MIN

    Re-engagement email subject lines: 40+ by angle

    40+ re-engagement email subject lines grouped by angle and inactivity window — plus when to win subscribers back, when to delete, and how to sequence the sends.

  10. NO. 006 · MAY 21 · 21 MIN

    15 free email list growth tactics for small business (ranked)

    15 free email list growth tactics for small business, ranked from safest to most unconventional. Setup time, ethics and tradeoffs for every tactic.

  11. NO. 005 · MAY 21 · 16 MIN

    What to send when you have nothing to say: a newsletter playbook

    What to send when you have nothing to say — 4 fallback emails, 5 editorial frameworks and a repurposing routine to ship a newsletter on a low-idea week.

  12. NO. 004 · MAY 19 · 13 MIN

    Email marketing for solopreneurs: 3 flows that pay

    Email marketing for solopreneurs — the 3 evergreen flows, sender setup and templates that turn a small list into reliable monthly revenue.

  13. NO. 003 · MAY 16 · 11 MIN

    Email list segmentation under 1,000 subscribers: the 3-tag rule

    Segmenting an email list under 1,000 subscribers? Skip enterprise advice. Use 3 tags — source, intent, engagement — and the 5 segments that actually matter.

  14. NO. 002 · MAY 15 · 27 MIN

    How to grow your email list: 40+ tactics and a 7-day plan

    From signup forms to lead magnets, partnerships and offline wins — 40+ practical ways to grow your email list, plus a 7-day plan to put them to work.

  15. NO. 001 · MAY 6 · 12 MIN

    Email marketing benchmarks 2026

    What good email performance looks like in 2026: opens, clicks and revenue per send. Plus three flows that pay for the program, and what to do if your numbers slip.

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