Typography carries the weight
A text hero on a deep solid background, display headline in the 36 to 44px range, no hero image. The restraint is what signals that this matters.
Preview
What's inside
What's inside this announcement email template, module by module.
Read off the file itself, not a spec sheet. This is the module order the download actually ships with, in the order a reader meets them.
- Text hero
- Primary CTA
- Editorial body (feature block)
- Alternate zone (editorial card)
Import
How to import this template into ActiveCampaign, step by step.
The download is a single HTML file. Here is where it goes in ActiveCampaign, what the platform expects, and which tags are already wired up.
- Open Campaigns, then Campaign Templates.
- Choose Create a Template, then Start From Scratch.
- Pick Custom HTML and paste the downloaded file.
- Replace every placeholder before you send — image sources, link targets, body copy, the sender name and the footer address. ActiveCampaign does not host images in Custom HTML, so each img src has to point at a URL you control.
- Save, then select the template when you build a campaign.
Editing Custom HTML is one of ActiveCampaign’s three template paths and it is mutually exclusive with the two drag-and-drop designers — a Custom HTML template cannot be reopened in Email Designer. You can toggle to the visual editor for WYSIWYG changes when the HTML parses cleanly.
Watch for ActiveCampaign appends its own default footer unless the email carries both an unsubscribe tag and a sender-info tag. This template ships with both, so the footer you see is the footer that sends — remove either one and ActiveCampaign will bolt its own on underneath.
Swapping the placeholder images
ActiveCampaign does not host the images in a Custom HTML template. Every src has to resolve to a URL you control, or to a file you have uploaded into ActiveCampaign, before the first send — otherwise the image is simply missing in the inbox.
<img src="https://app.emailtemple.com/api/assets/26b5d…38-94bc-ac633647d185"
alt="Your brand name"
width="140">How to use it
When to send this announcement email, and what to change first.
When to send it
Send this as a campaign the week the news is actually true, not the week you decide to talk about it. Pick the segment the milestone affects and send to that, rather than the whole list. The headline carries this email. If the news does not survive one line, it is not a milestone.
What to change first
The hero reads “10,000 Creators. One Studio.” and the body announces a Series A with a 90-day roadmap. Both are invented. Replace them with your number and your news before touching anything else. The button says “Read the full story”, so it needs a post that exists on the other end. Three image slots here: the masthead logo, the 536px feature image and the square early-adopter photo. ActiveCampaign does not host images in a Custom HTML template, so every source needs a real URL. The legal block below the sender-info line still reads “Your business name, Example address, 00074, New York”.
The craft
What makes an announcement email worth sending.
The headline stands alone
Read it without the body copy. If it does not land on its own, it is not the headline yet. One supporting image in the body feature block is sufficient.
No hype
Two to four modules, one clear primary CTA, and an optional press or logo bar only when there is genuine external validation to show.
Or refine this
Make this email template yours.
Generate your own with this template as a starting point. Change the colors, the voice, the offer — describe what you want different and the studio recomposes it. Apply your brand kit and ship in your tone, not the template's.
The download is yours either way.
Open this template in the studio →
Questions
ActiveCampaign template questions, answered.
Can I reopen this in ActiveCampaign’s drag-and-drop designer?
No. Custom HTML is mutually exclusive with Email Designer and Classic Designer — a template created in one cannot be opened in the other. You can toggle to the visual editor for WYSIWYG edits when the HTML parses cleanly.
Does ActiveCampaign host the images in this template?
Not automatically. Every image in a Custom HTML template must point at an externally hosted URL or at a file you have uploaded into ActiveCampaign. Swap the placeholder sources before your first send.
Why does this template have no hero image?
By design. The announcement archetype puts a text hero on a solid background so the headline does the work — adding a decorative image would dilute the one thing the email is there to say.
Does Company milestone — ActiveCampaign hold up in dark mode and Outlook?
Every zone sets its background twice — once as a bgcolor attribute and once as an inline background-color — which is the pattern that survives dark-mode inversion in clients that repaint backgrounds.
The “Read the full story” button is a bulletproof VML button, so Outlook on Windows draws a real filled button instead of collapsing it to a bare text link.
The layout is a 600px table backbone with a mobile breakpoint, and the CSS is already inlined for the clients that strip style blocks.
In the studio
Compose your own.
Describe what you want to send. Get a high-converting, dark-mode-safe template in seconds. Free tier, three generations a month, no card required.