The hero image is the star
Real product photography, a rendered mockup or a composed collage. Stock photos of people using laptops are the named anti-pattern — they say nothing the headline did not.
Preview
What's inside
What's inside this product-launch email template, module by module.
Read off the file itself, not a spec sheet. This is the module order the download actually ships with, in the order a reader meets them.
- Hero zone (cinematic)
- Primary CTA
- Editorial body zone (full-width feature)
- Repeated primary CTA
- Alternate zone (3-up scent grid)
- 3-card grid
Import
How to import this template into Klaviyo, step by step.
The download is a single HTML file. Here is where it goes in Klaviyo, what the platform expects, and which tags are already wired up.
- Open Content, then Templates, in the Klaviyo sidebar.
- Choose Import and upload the downloaded HTML file.
- Name the template and save it.
- Replace every placeholder before you send — image sources, link targets, product and price copy, the sender name and the footer address. Klaviyo’s editor handles copy and images inline, or edit the HTML directly and re-import.
- Attach it to a campaign, or to a flow email, when you build the send.
Editing Klaviyo opens an imported HTML template in its own editor. Copy and images are editable there, and the underlying structure stays as generated, so the layout does not drift between sends.
Watch for Klaviyo rejects an import that carries no unsubscribe tag. This template already wraps {% unsubscribe_link %} in its footer link, so it imports as-is — if you rebuild the footer, keep that tag.
Swapping the placeholder images
Klaviyo opens an imported template in its own editor, so the images can be swapped there without touching the HTML. Upload yours to Klaviyo first, then point each image block at it. Editing the file before you import works too — Klaviyo keeps whatever src it is given.
<img src="https://app.emailtemple.com/api/assets/fc8b9…2e-9ca7-23697b5cb59a"
alt="Hands holding a glowing candle in the dark"
width="600">How to use it
When to send this product-launch email, and what to change first.
When to send it
Run it as a campaign the day the collection lands in stock, not the week before. Scent sells on impulse, and an email that sends people to a page with no buy button spends that impulse for nothing. The full engaged list is the right audience for a seasonal collection — narrow it only if you already separate candle buyers from the rest of your catalog.
What to change first
Hearth & Hue is the placeholder brand, in the header and the copyright line. The hero greets “Hi {{ first_name|default:‘there’ }}”, so keep the tag and change the fallback if “there” is not your register. The “Meet Autumn Hearth” feature names wild fig, smoked cedar and golden amber, which means that paragraph has to describe your actual scents. The notes grid holds three: Golden Fig, Smoked Cedar and Evening Embers, each with an image, a one-line note and a “View details →” link. Point both “Shop Autumn Hearth” buttons at the live collection, then fix “Example address”.
The craft
What makes a product launch email worth sending.
One CTA, placed twice
A single dominant action in the hero, repeated once mid-email. Three to five modules across three or four zones is the whole shape.
Celebrate the product, not the buyer
Specs in a stat bar, the "what it is" story in a full-width feature block, external validation in a press or logo bar if you have it. Copy stays on the thing you built.
Or refine this
Make this email template yours.
Generate your own with this template as a starting point. Change the colors, the voice, the offer — describe what you want different and the studio recomposes it. Apply your brand kit and ship in your tone, not the template's.
The download is yours either way.
Open this template in the studio →
Questions
Klaviyo template questions, answered.
Can I use this template in a Klaviyo flow, or only a campaign?
Both. An imported template is available to any campaign or flow email you build afterwards. The trigger and the timing are configured on the flow itself, not in the template.
Do I need a paid Klaviyo plan to import a custom HTML template?
No. Template import is available on Klaviyo’s free tier, which covers up to 250 profiles. Removing Klaviyo’s own footer branding is the paid-plan feature, not the import.
How is a launch email different from an announcement?
A launch is cinematic and image-led, built around a product you can show. An announcement is typographic — the headline carries it, and there is no hero image at all.
Does Candle collection launch — Klaviyo hold up in dark mode and Outlook?
Every zone sets its background twice — once as a bgcolor attribute and once as an inline background-color — which is the pattern that survives dark-mode inversion in clients that repaint backgrounds.
The “Shop Autumn Hearth” button is a bulletproof VML button, so Outlook on Windows draws a real filled button instead of collapsing it to a bare text link.
The layout is a 600px table backbone with a mobile breakpoint, and the CSS is already inlined for the clients that strip style blocks.
In the studio
Compose your own.
Describe what you want to send. Get a high-converting, dark-mode-safe template in seconds. Free tier, three generations a month, no card required.