Arrow-links, not button soup
Each editorial card ends in a "Read more →" link rather than its own button. Button soup is the named failure mode of the newsletter archetype — five buttons and the reader picks none.
Preview
What's inside
What's inside this newsletter email template, module by module.
Read off the file itself, not a spec sheet. This is the module order the download actually ships with, in the order a reader meets them.
- Body container (600px max)
- Hero zone (text editorial)
- Module 1: lead story (full width)
- Primary CTA
- Module 2: scent of the month (image left)
- Module 3: styling tip (image right)
- Module 4: pre-footer feature
Import
How to import this template into Klaviyo, step by step.
The download is a single HTML file. Here is where it goes in Klaviyo, what the platform expects, and which tags are already wired up.
- Open Content, then Templates, in the Klaviyo sidebar.
- Choose Import and upload the downloaded HTML file.
- Name the template and save it.
- Replace every placeholder before you send — image sources, link targets, product and price copy, the sender name and the footer address. Klaviyo’s editor handles copy and images inline, or edit the HTML directly and re-import.
- Attach it to a campaign, or to a flow email, when you build the send.
Editing Klaviyo opens an imported HTML template in its own editor. Copy and images are editable there, and the underlying structure stays as generated, so the layout does not drift between sends.
Watch for Klaviyo rejects an import that carries no unsubscribe tag. This template already wraps {% unsubscribe_link %} in its footer link, so it imports as-is — if you rebuild the footer, keep that tag.
Swapping the placeholder images
Klaviyo opens an imported template in its own editor, so the images can be swapped there without touching the HTML. Upload yours to Klaviyo first, then point each image block at it. Editing the file before you import works too — Klaviyo keeps whatever src it is given.
<img src="https://app.emailtemple.com/api/assets/20f9b…a0-985c-56a201732a00"
alt="Ceramic candles poured in small batches"
width="536">How to use it
When to send this newsletter email, and what to change first.
When to send it
This is a monthly studio note sent as a campaign — one slot, held. Anchor it to something in your own calendar, like the day the month’s pour comes off the bench, so the issue always has a reason to exist and never quietly slips a week. Check your Klaviyo campaign reports for the slot the audience already reads in, and compare months on click rate rather than open rate, since Apple Mail Privacy Protection inflates opens.
What to change first
The footer is still template default — “Example address” and hello@example.com — and every link points at example.com, including “Read the journal”, “Shop Autumn Hearth”, “Build your trio” and “Come back and browse”. Rename Hearth & Hue, then swap the scent of the month: “Autumn Hearth” sits in the card headline and again inside its own button label, so both move together in a two-up row fixed at two 256px images. Rewrite the small-batch lead story around your real process, wax blend and wooden wick included, because that paragraph is the only thing here doing any selling.
The craft
What makes a newsletter email worth sending.
Single column, short blocks
One reading path, scannable blocks, alternating image-left and image-right between consecutive cards so the eye keeps moving without the layout repeating itself.
Structure as ritual
A fixed section order and a consistent send time turn a newsletter into something a reader can locate instantly, issue after issue. Morning Brew built a daily habit on exactly that predictability.
Or refine this
Make this email template yours.
Generate your own with this template as a starting point. Change the colors, the voice, the offer — describe what you want different and the studio recomposes it. Apply your brand kit and ship in your tone, not the template's.
The download is yours either way.
Open this template in the studio →
Questions
Klaviyo template questions, answered.
Can I use this template in a Klaviyo flow, or only a campaign?
Both. An imported template is available to any campaign or flow email you build afterwards. The trigger and the timing are configured on the flow itself, not in the template.
Do I need a paid Klaviyo plan to import a custom HTML template?
No. Template import is available on Klaviyo’s free tier, which covers up to 250 profiles. Removing Klaviyo’s own footer branding is the paid-plan feature, not the import.
When should a newsletter go out?
Consistency beats any theoretical best hour. Pick a slot your audience already reads in, then hold it — the predictability is the point. Read your ESP reports to find it, and judge by clicks rather than opens, because Apple Mail Privacy Protection inflates open rates industry-wide.
Does Hand-poured candle brand-story newsletter — Klaviyo hold up in dark mode and Outlook?
Every zone sets its background twice — once as a bgcolor attribute and once as an inline background-color — which is the pattern that survives dark-mode inversion in clients that repaint backgrounds.
The “Read the journal” button is a bulletproof VML button, so Outlook on Windows draws a real filled button instead of collapsing it to a bare text link.
The layout is a 600px table backbone with a mobile breakpoint, and the CSS is already inlined for the clients that strip style blocks.
In the studio
Compose your own.
Describe what you want to send. Get a high-converting, dark-mode-safe template in seconds. Free tier, three generations a month, no card required.