Typography carries the weight
A text hero on a deep solid background, display headline in the 36 to 44px range, no hero image. The restraint is what signals that this matters.
Preview
What's inside
What's inside this announcement email template, module by module.
Read off the file itself, not a spec sheet. This is the module order the download actually ships with, in the order a reader meets them.
- Utility
- Text hero
- Editorial body
- Primary CTA
- Feature block (engraving)
- Alternate zone (product grid)
- Secondary CTA repeat
- Social row (dark marks for light background)
Import
How to import this template into Klaviyo, step by step.
The download is a single HTML file. Here is where it goes in Klaviyo, what the platform expects, and which tags are already wired up.
- Open Content, then Templates, in the Klaviyo sidebar.
- Choose Import and upload the downloaded HTML file.
- Name the template and save it.
- Replace every placeholder before you send — image sources, link targets, product and price copy, the sender name and the footer address. Klaviyo’s editor handles copy and images inline, or edit the HTML directly and re-import.
- Attach it to a campaign, or to a flow email, when you build the send.
Editing Klaviyo opens an imported HTML template in its own editor. Copy and images are editable there, and the underlying structure stays as generated, so the layout does not drift between sends.
Watch for Klaviyo rejects an import that carries no unsubscribe tag. This template already wraps {% unsubscribe_link %} in its footer link, so it imports as-is — if you rebuild the footer, keep that tag.
Swapping the placeholder images
Klaviyo opens an imported template in its own editor, so the images can be swapped there without touching the HTML. Upload yours to Klaviyo first, then point each image block at it. Editing the file before you import works too — Klaviyo keeps whatever src it is given.
<img src="https://app.emailtemple.com/api/assets/a3c5a…12-bbe2-ecb5b72c0a7e"
alt="Aurelia holiday collection"
width="520">How to use it
When to send this announcement email, and what to change first.
When to send it
A campaign to a named VIP segment, scheduled before the public holiday announcement. The private window is the product here, so the general-list email has to wait until it closes. Segment on spend or purchase history rather than opens — “inner circle” is a claim, and it should be true of everyone who receives this.
What to change first
The hero opens “Dear {{ first_name|default:‘friend’|title }}”. The title filter capitalizes whatever comes through, so check it against how your list actually stores first names. The window is written as 48 hours in the preheader and again in the body, so change both if yours is shorter. The strongest block is “A personal mark.”, which promises complimentary hand-engraving on inner-circle orders. That is an operational commitment, so either honor it or replace it with a perk you can deliver. Aurelia Fine Jewelry is the placeholder brand. Both “Enter early access” buttons go to example.com/sub, and the footer still reads “Example address”.
The craft
What makes an announcement email worth sending.
The headline stands alone
Read it without the body copy. If it does not land on its own, it is not the headline yet. One supporting image in the body feature block is sufficient.
No hype
Two to four modules, one clear primary CTA, and an optional press or logo bar only when there is genuine external validation to show.
Or refine this
Make this email template yours.
Generate your own with this template as a starting point. Change the colors, the voice, the offer — describe what you want different and the studio recomposes it. Apply your brand kit and ship in your tone, not the template's.
The download is yours either way.
Open this template in the studio →
Questions
Klaviyo template questions, answered.
Can I use this template in a Klaviyo flow, or only a campaign?
Both. An imported template is available to any campaign or flow email you build afterwards. The trigger and the timing are configured on the flow itself, not in the template.
Do I need a paid Klaviyo plan to import a custom HTML template?
No. Template import is available on Klaviyo’s free tier, which covers up to 250 profiles. Removing Klaviyo’s own footer branding is the paid-plan feature, not the import.
Why does this template have no hero image?
By design. The announcement archetype puts a text hero on a solid background so the headline does the work — adding a decorative image would dilute the one thing the email is there to say.
Does Fine jewelry VIP early access — Klaviyo hold up in dark mode and Outlook?
Every zone sets its background twice — once as a bgcolor attribute and once as an inline background-color — which is the pattern that survives dark-mode inversion in clients that repaint backgrounds.
The “Enter early access” button is a bulletproof VML button, so Outlook on Windows draws a real filled button instead of collapsing it to a bare text link.
The layout is a 600px table backbone with a mobile breakpoint, and the CSS is already inlined for the clients that strip style blocks.
In the studio
Compose your own.
Describe what you want to send. Get a high-converting, dark-mode-safe template in seconds. Free tier, three generations a month, no card required.