Trust over marketing
Zero cross-sells, no promotional arrow-links, no discount strip. Visual restraint is what signals trustworthiness — the moment a receipt starts selling, it stops reading as a receipt.
Preview
What's inside
What's inside this transactional email template, module by module.
Read off the file itself, not a spec sheet. This is the module order the download actually ships with, in the order a reader meets them.
- Main body container
- Hero greeting
- Product detail block
- Primary CTA
- Support / reassurance block
Import
How to import this template into Klaviyo, step by step.
The download is a single HTML file. Here is where it goes in Klaviyo, what the platform expects, and which tags are already wired up.
- Open Content, then Templates, in the Klaviyo sidebar.
- Choose Import and upload the downloaded HTML file.
- Name the template and save it.
- Replace every placeholder before you send — image sources, link targets, product and price copy, the sender name and the footer address. Klaviyo’s editor handles copy and images inline, or edit the HTML directly and re-import.
- Attach it to a campaign, or to a flow email, when you build the send.
Editing Klaviyo opens an imported HTML template in its own editor. Copy and images are editable there, and the underlying structure stays as generated, so the layout does not drift between sends.
Watch for Klaviyo rejects an import that carries no unsubscribe tag. This template already wraps {% unsubscribe_link %} in its footer link, so it imports as-is — if you rebuild the footer, keep that tag.
Swapping the placeholder images
Klaviyo opens an imported template in its own editor, so the images can be swapped there without touching the HTML. Upload yours to Klaviyo first, then point each image block at it. Editing the file before you import works too — Klaviyo keeps whatever src it is given.
<img src="https://app.emailtemple.com/api/assets/08122…14-8edb-67917f80343d"
alt="Pawform Playtime Essentials"
width="100">How to use it
When to send this transactional email, and what to change first.
When to send it
This triggers off delivery, not off the order. The flow waits until the shipment is marked delivered, then holds long enough that the customer has genuinely used the thing. Ask a dog owner for a review before the toy has been chewed and you get nothing back. That delay belongs on the Klaviyo flow. Keep the email single-purpose, with no cross-sell competing with the review.
What to change first
Two lines hardcode the timing. The hero says the package arrived a couple of weeks ago and the product card reads “Delivered 2 weeks ago”, so both move whenever you change the flow delay or the email contradicts itself. The card names Pawform Playtime Essentials against a fixed image, so pull the real product from the order. The “Leave a review” button points at example.com/gifts, a shop URL, when it needs the review form. Pawform also sits in the masthead and the footer legal block.
The craft
What makes a transactional email worth sending.
The detail block is the email
One order summary, receipt or confirmation card with clearly labelled rows carries the whole message. One or two modules is the whole archetype.
A utility CTA, not a conversion lever
"View order" or "Track shipment" — the button exists so the reader can finish the thing they started, and it does not compete with anything.
Or refine this
Make this email template yours.
Generate your own with this template as a starting point. Change the colors, the voice, the offer — describe what you want different and the studio recomposes it. Apply your brand kit and ship in your tone, not the template's.
The download is yours either way.
Open this template in the studio →
Questions
Klaviyo template questions, answered.
Can I use this template in a Klaviyo flow, or only a campaign?
Both. An imported template is available to any campaign or flow email you build afterwards. The trigger and the timing are configured on the flow itself, not in the template.
Do I need a paid Klaviyo plan to import a custom HTML template?
No. Template import is available on Klaviyo’s free tier, which covers up to 250 profiles. Removing Klaviyo’s own footer branding is the paid-plan feature, not the import.
Can a transactional email include a promotion?
The archetype says no. Cross-sells and discount strips undercut the trust signal that makes a confirmation read as a confirmation, and in many jurisdictions adding promotional content changes the email’s legal classification.
Does Pet product review request — Klaviyo hold up in dark mode and Outlook?
Every zone sets its background twice — once as a bgcolor attribute and once as an inline background-color — which is the pattern that survives dark-mode inversion in clients that repaint backgrounds.
The “Leave a review” button is a bulletproof VML button, so Outlook on Windows draws a real filled button instead of collapsing it to a bare text link.
The layout is a 600px table backbone with a mobile breakpoint, and the CSS is already inlined for the clients that strip style blocks.
In the studio
Compose your own.
Describe what you want to send. Get a high-converting, dark-mode-safe template in seconds. Free tier, three generations a month, no card required.