Arrow-links, not button soup
Each editorial card ends in a "Read more →" link rather than its own button. Button soup is the named failure mode of the newsletter archetype — five buttons and the reader picks none.
Preview
What's inside
What's inside this newsletter email template, module by module.
Read off the file itself, not a spec sheet. This is the module order the download actually ships with, in the order a reader meets them.
- Utility & masthead
- Hero zone (editorial text)
- Primary CTA
- Editorial body
- Lead article image
- Short piece 1 (image left)
- Short piece 2 (image right)
- Alternate zone (product spotlight)
- Secondary CTA
- Pre-footer zone (customer q&a)
Import
How to import this template into Klaviyo, step by step.
The download is a single HTML file. Here is where it goes in Klaviyo, what the platform expects, and which tags are already wired up.
- Open Content, then Templates, in the Klaviyo sidebar.
- Choose Import and upload the downloaded HTML file.
- Name the template and save it.
- Replace every placeholder before you send — image sources, link targets, product and price copy, the sender name and the footer address. Klaviyo’s editor handles copy and images inline, or edit the HTML directly and re-import.
- Attach it to a campaign, or to a flow email, when you build the send.
Editing Klaviyo opens an imported HTML template in its own editor. Copy and images are editable there, and the underlying structure stays as generated, so the layout does not drift between sends.
Watch for Klaviyo rejects an import that carries no unsubscribe tag. This template already wraps {% unsubscribe_link %} in its footer link, so it imports as-is — if you rebuild the footer, keep that tag.
Swapping the placeholder images
Klaviyo opens an imported template in its own editor, so the images can be swapped there without touching the HTML. Upload yours to Klaviyo first, then point each image block at it. Editing the file before you import works too — Klaviyo keeps whatever src it is given.
<img src="https://app.emailtemple.com/api/assets/3d4bd…2a-a9f9-b3e3c8adc8d9"
alt="Woman using Vital Roots dropper"
width="600">How to use it
When to send this newsletter email, and what to change first.
When to send it
A monthly digest works as a campaign on a fixed slot, and the fixed part does the work — the audience learns the issue arrives, so the send stops competing for attention from scratch every month. Pull the slot out of your Klaviyo campaign reports rather than taking an hour off a blog post, then hold it. Compare months on click rate instead of open rate, because Apple Mail Privacy Protection inflates opens and a digest is measured by how many articles got read.
What to change first
The claims are the risk here. The lead article on magnesium glycinate and the Q&A promising a shift “within the first two cycles” are placeholder health copy, and supplement claims are regulated, so replace both with something you can stand behind. Then fix the footer, still reading “Example address” and hello@example.com, and repoint the links — “Read this month’s guide” and both “Read more” cards land on example.com/blog while “Find your stack” goes to example.com/quiz, and the two-up article row is fixed at two 260px images.
The craft
What makes a newsletter email worth sending.
Single column, short blocks
One reading path, scannable blocks, alternating image-left and image-right between consecutive cards so the eye keeps moving without the layout repeating itself.
Structure as ritual
A fixed section order and a consistent send time turn a newsletter into something a reader can locate instantly, issue after issue. Morning Brew built a daily habit on exactly that predictability.
Or refine this
Make this email template yours.
Generate your own with this template as a starting point. Change the colors, the voice, the offer — describe what you want different and the studio recomposes it. Apply your brand kit and ship in your tone, not the template's.
The download is yours either way.
Open this template in the studio →
Questions
Klaviyo template questions, answered.
Can I use this template in a Klaviyo flow, or only a campaign?
Both. An imported template is available to any campaign or flow email you build afterwards. The trigger and the timing are configured on the flow itself, not in the template.
Do I need a paid Klaviyo plan to import a custom HTML template?
No. Template import is available on Klaviyo’s free tier, which covers up to 250 profiles. Removing Klaviyo’s own footer branding is the paid-plan feature, not the import.
When should a newsletter go out?
Consistency beats any theoretical best hour. Pick a slot your audience already reads in, then hold it — the predictability is the point. Read your ESP reports to find it, and judge by clicks rather than opens, because Apple Mail Privacy Protection inflates open rates industry-wide.
Does Monthly supplements wellness digest — Klaviyo hold up in dark mode and Outlook?
Every zone sets its background twice — once as a bgcolor attribute and once as an inline background-color — which is the pattern that survives dark-mode inversion in clients that repaint backgrounds.
The “Read this month's guide” button is a bulletproof VML button, so Outlook on Windows draws a real filled button instead of collapsing it to a bare text link.
The layout is a 600px table backbone with a mobile breakpoint, and the CSS is already inlined for the clients that strip style blocks.
In the studio
Compose your own.
Describe what you want to send. Get a high-converting, dark-mode-safe template in seconds. Free tier, three generations a month, no card required.