Prompt · Event
Webinar invitation for a live session
Get the registration. Attendance is a different email's problem.
- Email type
- Event
- Business
- SaaS
- Tone
- Professional
- Length
- 100-150 words
The event email prompt
Write a plain-text webinar invitation for [THE SESSION], running [WHEN]. Words only — no HTML, no layout notes. The single action this email drives: registering. Rules: - 100 to 150 words. - Lead with [WHAT THEY LEAVE WITH] — what the attendee can do afterwards that they cannot now. An agenda is not a reason to attend; an outcome is. - Put [WHEN] on its own line, with the timezone. A reader deciding whether to register is really deciding whether they are free, and making them hunt for the time loses them. - Name [WHO IS RUNNING IT] in one clause. Credentials in a full sentence read as insecurity. - Say [THE RECORDING] explicitly. A large share of registrations come from people who already know they cannot make it, and hiding the recording policy costs those sign-ups for nothing. - Three bullet points maximum if you use any at all, and only for what is covered. - One ask, written as an ordinary sentence with the link inside it. - Never invent a number, statistic, attendance figure or testimonial. Where a figure belongs and I have not supplied it, leave a bracketed placeholder. - No exclamation marks. No emoji. Sentence case. Write a subject line under 45 characters naming the outcome or the topic, not the format. Return subject, preheader, body, sign-off.
What to fill in first
[THE SESSION]- What it is, in the words an attendee would use. Not the internal working title.
[WHEN]- Date, start time and timezone. The timezone is not optional if your list is spread.
[WHAT THEY LEAVE WITH]- What they can do afterwards that they could not before. This is the whole invitation.
[WHO IS RUNNING IT]- Name and one clause on why they are worth an hour.
[THE RECORDING]- Whether there is one and who gets it. Say it — half your registrations come from people who cannot attend.
When to send it
Seven to ten days out, with one reminder the day before and one an hour before. The invitation and the reminders are different emails with different jobs, and reusing the invitation copy as the reminder is why attendance rates sit so far below registration rates.
What to change first
[WHAT THEY LEAVE WITH]. Most webinar invites describe the agenda, which tells the reader how the
hour will be spent rather than why it is worth spending. Naming the capability they walk away with —
the thing they can do on Monday that they cannot do today — is the difference between a topic and an
offer.
What good output looks like
Subject: Fixing the emails Outlook breaks
Preheader: Thursday 14th, 3pm UK. Recorded either way.
You will leave able to look at an email template and tell, before sending it, which parts Outlook will break and how to fix each one.
Thursday 14 March, 3pm UK time. One hour, including questions.
Run by [WHO IS RUNNING IT].
We cover the three failure patterns that account for most of it: table widths, the button markup, and what happens to your fonts.
Register here. It is recorded, and everyone who registers gets the recording whether or not they turn up.
The prompt writes the words. Bring them here and the studio builds the campaign — branded, dark-mode safe, and ready to import.
Generate your ownIn the studio
A model writes copy. It does not write email.
Production HTML that survives Outlook, dark mode and a Gmail clip is a different job from writing the words. Describe the send once and export it to Mailchimp, Klaviyo, ActiveCampaign or MailerLite.