Acknowledge the silence, skip the guilt
"We miss you" works. "We noticed you haven’t opened our last eight emails" does not — it reads as surveillance, and post-MPP it is often not even true.
Preview
What's inside
What's inside this re-engagement email template, module by module.
Read off the file itself, not a spec sheet. This is the module order the download actually ships with, in the order a reader meets them.
- Hero zone (text greeting)
- Editorial body zone (what's new grid)
- 3-card grid
- Primary CTA
- Pre-footer zone (preference center)
Import
How to import this template into Klaviyo, step by step.
The download is a single HTML file. Here is where it goes in Klaviyo, what the platform expects, and which tags are already wired up.
- Open Content, then Templates, in the Klaviyo sidebar.
- Choose Import and upload the downloaded HTML file.
- Name the template and save it.
- Replace every placeholder before you send — image sources, link targets, product and price copy, the sender name and the footer address. Klaviyo’s editor handles copy and images inline, or edit the HTML directly and re-import.
- Attach it to a campaign, or to a flow email, when you build the send.
Editing Klaviyo opens an imported HTML template in its own editor. Copy and images are editable there, and the underlying structure stays as generated, so the layout does not drift between sends.
Watch for Klaviyo rejects an import that carries no unsubscribe tag. This template already wraps {% unsubscribe_link %} in its footer link, so it imports as-is — if you rebuild the footer, keep that tag.
Swapping the placeholder images
Klaviyo opens an imported template in its own editor, so the images can be swapped there without touching the HTML. Upload yours to Klaviyo first, then point each image block at it. Editing the file before you import works too — Klaviyo keeps whatever src it is given.
<img src="https://app.emailtemple.com/api/assets/7870b…6b-bb2a-2829fd976e01"
alt="The Fall Capsule"
width="150">How to use it
When to send this re-engagement email, and what to change first.
When to send it
This goes to a dormant womenswear segment — shoppers who have been silent for around six months. Define silence by clicks and purchases rather than opens. Apple Mail Privacy Protection records opens for people who never looked, so an open-based segment quietly rots. If the contact does not answer the win-back, suppress them. Continuing to mail the disengaged is the fastest way to teach inbox providers that you belong in spam.
What to change first
The brand name sits in two places out of the box. The masthead reads Atelier North and the footer legal block repeats it, so change both to yours. The offer is a single hero line, “complimentary shipping on your next commission”, with no threshold and no expiry attached, so add terms you can afford. Then replace the three tiles, The Fall Capsule, Signature Tailoring and Evening Wear, with what has genuinely landed since this segment last bought, and repoint the “See what’s new” button away from example.com/shop.
The craft
What makes a re-engagement email worth sending.
Make the exit visible
A preferences arrow-link and a soft "or unsubscribe here" in the pre-footer. Respecting the reader’s choice is part of the voice, and a clean list is worth more than an inflated one.
Protect the sender reputation
Frequency should match engagement — send most often to the recently engaged, and to contacts dormant past six months only inside a campaign like this one. Repeatedly mailing the disengaged is what trains inbox providers to route you to spam.
Or refine this
Make this email template yours.
Generate your own with this template as a starting point. Change the colors, the voice, the offer — describe what you want different and the studio recomposes it. Apply your brand kit and ship in your tone, not the template's.
The download is yours either way.
Open this template in the studio →
Questions
Klaviyo template questions, answered.
Can I use this template in a Klaviyo flow, or only a campaign?
Both. An imported template is available to any campaign or flow email you build afterwards. The trigger and the timing are configured on the flow itself, not in the template.
Do I need a paid Klaviyo plan to import a custom HTML template?
No. Template import is available on Klaviyo’s free tier, which covers up to 250 profiles. Removing Klaviyo’s own footer branding is the paid-plan feature, not the import.
Should a win-back email include a discount?
Only if the reason they left was price. Give them a reason to stay or an easy exit — a reflexive discount teaches the engaged half of your list to wait for the next one.
Does Womenswear win-back re-engagement — Klaviyo hold up in dark mode and Outlook?
Every zone sets its background twice — once as a bgcolor attribute and once as an inline background-color — which is the pattern that survives dark-mode inversion in clients that repaint backgrounds.
The “See what's new” button is a bulletproof VML button, so Outlook on Windows draws a real filled button instead of collapsing it to a bare text link.
The layout is a 600px table backbone with a mobile breakpoint, and the CSS is already inlined for the clients that strip style blocks.
In the studio
Compose your own.
Describe what you want to send. Get a high-converting, dark-mode-safe template in seconds. Free tier, three generations a month, no card required.