Acknowledge the silence, skip the guilt
"We miss you" works. "We noticed you haven’t opened our last eight emails" does not — it reads as surveillance, and post-MPP it is often not even true.
Preview
What's inside
What's inside this re-engagement email template, module by module.
Read off the file itself, not a spec sheet. This is the module order the download actually ships with, in the order a reader meets them.
- Hero zone (greeting)
- Primary CTA
- Hero image break
- Grid zone (what's new)
- Pre-footer reassurance
- Social row (light variants for dark background)
- Compliance links
Import
How to import this template into Klaviyo, step by step.
The download is a single HTML file. Here is where it goes in Klaviyo, what the platform expects, and which tags are already wired up.
- Open Content, then Templates, in the Klaviyo sidebar.
- Choose Import and upload the downloaded HTML file.
- Name the template and save it.
- Replace every placeholder before you send — image sources, link targets, product and price copy, the sender name and the footer address. Klaviyo’s editor handles copy and images inline, or edit the HTML directly and re-import.
- Attach it to a campaign, or to a flow email, when you build the send.
Editing Klaviyo opens an imported HTML template in its own editor. Copy and images are editable there, and the underlying structure stays as generated, so the layout does not drift between sends.
Watch for Klaviyo rejects an import that carries no unsubscribe tag. This template already wraps {% unsubscribe_link %} in its footer link, so it imports as-is — if you rebuild the footer, keep that tag.
Swapping the placeholder images
Klaviyo opens an imported template in its own editor, so the images can be swapped there without touching the HTML. Upload yours to Klaviyo first, then point each image block at it. Editing the file before you import works too — Klaviyo keeps whatever src it is given.
<img src="https://app.emailtemple.com/api/assets/fc8b9…2e-9ca7-23697b5cb59a"
alt="Candle glowing warmly in the dark"
width="600">How to use it
When to send this re-engagement email, and what to change first.
When to send it
Send this to lapsed home and lifestyle buyers, a segment that has gone quiet for something like six months. Build it on clicks and purchases rather than opens. Apple Mail Privacy Protection has turned the open rate into a soft number industry-wide, and a segment built on it will be padded with people who never read a word. If the win-back gets no answer, stop sending. Repeatedly mailing the disengaged is what trains inbox providers to route you to spam.
What to change first
Hearth & Hue is written into four places: the hidden preheader, the masthead, the footer legal block and the copyright line. Miss the preheader and your customer reads a stranger’s name in the inbox preview. The code WELCOMEBACK15 and the 15% claim live in the hero paragraph, so they have to match the coupon you create in your store. Then swap the three tiles, Amber Glass, Winter Pine and Ceramic Trio, the full-width candle image and the “Come back and browse” button still pointing at example.com/gifts.
The craft
What makes a re-engagement email worth sending.
Make the exit visible
A preferences arrow-link and a soft "or unsubscribe here" in the pre-footer. Respecting the reader’s choice is part of the voice, and a clean list is worth more than an inflated one.
Protect the sender reputation
Frequency should match engagement — send most often to the recently engaged, and to contacts dormant past six months only inside a campaign like this one. Repeatedly mailing the disengaged is what trains inbox providers to route you to spam.
Or refine this
Make this email template yours.
Generate your own with this template as a starting point. Change the colors, the voice, the offer — describe what you want different and the studio recomposes it. Apply your brand kit and ship in your tone, not the template's.
The download is yours either way.
Open this template in the studio →
Questions
Klaviyo template questions, answered.
Can I use this template in a Klaviyo flow, or only a campaign?
Both. An imported template is available to any campaign or flow email you build afterwards. The trigger and the timing are configured on the flow itself, not in the template.
Do I need a paid Klaviyo plan to import a custom HTML template?
No. Template import is available on Klaviyo’s free tier, which covers up to 250 profiles. Removing Klaviyo’s own footer branding is the paid-plan feature, not the import.
Should a win-back email include a discount?
Only if the reason they left was price. Give them a reason to stay or an easy exit — a reflexive discount teaches the engaged half of your list to wait for the next one.
Does Home win-back with welcome-back code — Klaviyo hold up in dark mode and Outlook?
Every zone sets its background twice — once as a bgcolor attribute and once as an inline background-color — which is the pattern that survives dark-mode inversion in clients that repaint backgrounds.
The “Come back and browse” button is a bulletproof VML button, so Outlook on Windows draws a real filled button instead of collapsing it to a bare text link.
The layout is a 600px table backbone with a mobile breakpoint, and the CSS is already inlined for the clients that strip style blocks.
In the studio
Compose your own.
Describe what you want to send. Get a high-converting, dark-mode-safe template in seconds. Free tier, three generations a month, no card required.