Date, time and venue cannot be hunted for
Either an image hero with a solid overlay band carrying the details, or a stat hero where the stats are the date, the time and the location. Stat hero suits virtual events, image hero suits in-person.
Preview
What's inside
What's inside this event email template, module by module.
Read off the file itself, not a spec sheet. This is the module order the download actually ships with, in the order a reader meets them.
- Hero zone (stat hero)
- Eyeb
- Headline
- Stat bar (event details)
- Primary CTA
- Scarcity hideable
- Editorial body zone (what you'll learn)
- Alternate zone (speaker grid)
- Repeatable speaker row (2-up)
- Speaker 1
- Speaker 2
- Pre-footer CTA
Import
How to import this template into Mailchimp, step by step.
The download is a single HTML file. Here is where it goes in Mailchimp, what the platform expects, and which tags are already wired up.
- Open Email templates and choose Create template.
- Pick Code your own, then Paste in code.
- Paste the downloaded HTML and save the template.
- Replace every placeholder before you send — image sources, link targets, product and price copy, the sender name and the footer address. Anything marked mc:edit is editable in the campaign builder, so most of this needs no HTML.
- Start a campaign from the saved template.
Plan Custom-coded templates are a paid-plan feature. Mailchimp’s free tier does not offer the code-your-own path.
Editing This is a Classic template. Every region marked mc:edit opens in the campaign builder as an editable region with a WYSIWYG toolbar, so a non-technical teammate can change copy and images without touching HTML. Classic and the Drag-and-Drop builder are not interchangeable — an imported HTML template always lands in Classic.
Watch for Do not paste this into the Drag-and-Drop builder. There is no path from custom HTML into a Drag-and-Drop template — importing as code-your-own always yields a Classic template, which is what the mc: regions are built for.
Swapping the placeholder images
A custom-HTML template opens in Mailchimp’s legacy builder. Click the image, open the source view on that editable region, and replace the src with an image from your Mailchimp file manager — those URLs start with mcusercontent.com. The rest of the block can stay as it is.
Shortcut You can skip this entirely. Connect Mailchimp under Connectors in the studio and EmailTemple transfers the files over the API when it pushes the template, so there is no source code to edit. Connectors are on the Starter and Pro plans.
How to use it
When to send this event email, and what to change first.
When to send it
A campaign with real runway, then one reminder as the session approaches. It is virtual, so nobody is planning travel — what they are planning is an hour, which makes the time and the time zone the payload. The join link comes from your webinar tool after registration, so this email only has to get the seat claimed.
What to change first
The third stat cell reads “ZOOM / Live Link” — change it if you host elsewhere, and keep “1:00 PM” paired with “EST” because a webinar list crosses time zones. The scarcity line claims a room capped at 500 attendees, which stays only if it is true. The two buttons carry different labels, “Claim Your Free Seat” and “Register Free Now”, and both resolve to https://example.com. The three numbered learning points are written for a rentals masterclass, so they need your topic. Two host cards, “Sarah Jenkins” and “Marcus Thorne”, with 160×160 headshot slots and the logo make three image slots.
The craft
What makes an event invitation email worth sending.
One RSVP, placed twice
The dominant CTA sits in the hero and repeats in the pre-footer. Calendar links and "share with a colleague" stay as arrow-links so they never compete with the RSVP.
Lead with the gain, not the logistics
Urgent but elegant. What the reader gets from attending goes first — the room number goes after they have decided to come.
Or refine this
Make this email template yours.
Generate your own with this template as a starting point. Change the colors, the voice, the offer — describe what you want different and the studio recomposes it. Apply your brand kit and ship in your tone, not the template's.
The download is yours either way.
Open this template in the studio →
Questions
Mailchimp template questions, answered.
Can I import a custom HTML template on Mailchimp’s free plan?
No. The code-your-own path is a paid-plan feature — Mailchimp’s free tier does not expose custom-coded templates. Everything else about this template is free and unrestricted.
Will my team be able to edit this without touching HTML?
Yes, for the regions marked editable. Each mc:edit region opens in the campaign builder with a WYSIWYG toolbar, so copy and images can change per send while the layout stays fixed.
Where should speaker photos go?
As small circular portraits in the 80 to 96px range, below the hero. They are supporting proof, not the headline — sizing them up pushes the RSVP below the fold.
Does Live investor masterclass invite — Mailchimp hold up in dark mode and Outlook?
Backgrounds are set with inline styles rather than the belt-and-braces bgcolor pairing, so check the render in a dark-mode client before your first send.
The “Claim Your Free Seat” button is a bulletproof VML button, so Outlook on Windows draws a real filled button instead of collapsing it to a bare text link.
The layout is a 600px table backbone with a mobile breakpoint, and the CSS is already inlined for the clients that strip style blocks.
In the studio
Compose your own.
Describe what you want to send. Get a high-converting, dark-mode-safe template in seconds. Free tier, three generations a month, no card required.