Typography carries the weight
A text hero on a deep solid background, display headline in the 36 to 44px range, no hero image. The restraint is what signals that this matters.
Preview
What's inside
What's inside this announcement email template, module by module.
Read off the file itself, not a spec sheet. This is the module order the download actually ships with, in the order a reader meets them.
- Text hero zone (deep background)
- Editorial body zone (feature block)
- Alternate zone (pre-footer / open house)
Import
How to import this template into Mailchimp, step by step.
The download is a single HTML file. Here is where it goes in Mailchimp, what the platform expects, and which tags are already wired up.
- Open Email templates and choose Create template.
- Pick Code your own, then Paste in code.
- Paste the downloaded HTML and save the template.
- Replace every placeholder before you send — image sources, link targets, product and price copy, the sender name and the footer address. Anything marked mc:edit is editable in the campaign builder, so most of this needs no HTML.
- Start a campaign from the saved template.
Plan Custom-coded templates are a paid-plan feature. Mailchimp’s free tier does not offer the code-your-own path.
Editing This is a Classic template. Every region marked mc:edit opens in the campaign builder as an editable region with a WYSIWYG toolbar, so a non-technical teammate can change copy and images without touching HTML. Classic and the Drag-and-Drop builder are not interchangeable — an imported HTML template always lands in Classic.
Watch for Do not paste this into the Drag-and-Drop builder. There is no path from custom HTML into a Drag-and-Drop template — importing as code-your-own always yields a Classic template, which is what the mc: regions are built for.
Swapping the placeholder images
A custom-HTML template opens in Mailchimp’s legacy builder. Click the image, open the source view on that editable region, and replace the src with an image from your Mailchimp file manager — those URLs start with mcusercontent.com. The rest of the block can stay as it is.
Shortcut You can skip this entirely. Connect Mailchimp under Connectors in the studio and EmailTemple transfers the files over the API when it pushes the template, so there is no source code to edit. Connectors are on the Starter and Pro plans.
How to use it
When to send this announcement email, and what to change first.
When to send it
Send it the day the new price is live in the MLS, not the day you agreed it with the seller. The segment is everyone with a reason to care: saved-search matches in that band, past inquiries on this listing and the agents who showed it without writing. Same-day is the whole point — a price drop is only news once.
What to change first
Two bracketed placeholders are still in the copy: [New Price] in the headline and [Address] in both the preheader and the hero paragraph. Then the open house slot, hard-coded as “Saturday, 10:00 AM to 1:00 PM” in the “See it first” block. The three selling points are written for a downtown turnkey home with a south-facing terrace, so rewrite them for this property or the email reads as a form letter. One exterior photo slot. Buttons: “Book a showing” and “Reserve your slot →”.
The craft
What makes an announcement email worth sending.
The headline stands alone
Read it without the body copy. If it does not land on its own, it is not the headline yet. One supporting image in the body feature block is sufficient.
No hype
Two to four modules, one clear primary CTA, and an optional press or logo bar only when there is genuine external validation to show.
Or refine this
Make this email template yours.
Generate your own with this template as a starting point. Change the colors, the voice, the offer — describe what you want different and the studio recomposes it. Apply your brand kit and ship in your tone, not the template's.
The download is yours either way.
Open this template in the studio →
Questions
Mailchimp template questions, answered.
Can I import a custom HTML template on Mailchimp’s free plan?
No. The code-your-own path is a paid-plan feature — Mailchimp’s free tier does not expose custom-coded templates. Everything else about this template is free and unrestricted.
Will my team be able to edit this without touching HTML?
Yes, for the regions marked editable. Each mc:edit region opens in the campaign builder with a WYSIWYG toolbar, so copy and images can change per send while the layout stays fixed.
Why does this template have no hero image?
By design. The announcement archetype puts a text hero on a solid background so the headline does the work — adding a decorative image would dilute the one thing the email is there to say.
Does Price improved on a listing — Mailchimp hold up in dark mode and Outlook?
Backgrounds are set with inline styles rather than the belt-and-braces bgcolor pairing, so check the render in a dark-mode client before your first send.
The “Book a showing” button is a bulletproof VML button, so Outlook on Windows draws a real filled button instead of collapsing it to a bare text link.
The layout is a 600px table backbone with a mobile breakpoint, and the CSS is already inlined for the clients that strip style blocks.
In the studio
Compose your own.
Describe what you want to send. Get a high-converting, dark-mode-safe template in seconds. Free tier, three generations a month, no card required.