Prompt · Abandoned cart
Browse abandonment email for a viewed product
Bring them back to the product page with one useful thing they did not have.
- Email type
- Abandoned cart
- Business
- Ecommerce
- Tone
- Friendly
- Length
- 80-120 words
The abandoned cart email prompt
Write a plain-text browse abandonment email from [BRAND] to someone who looked at [THE PRODUCT] and left without adding it to a cart. Words only — no HTML, no layout notes. They did not choose anything. They looked. Write accordingly. Rules: - 80 to 120 words. Three short paragraphs. - Do not say "we noticed you were looking" or anything else that describes the tracking. Nobody enjoys being told they were watched. - Lead with the product and one genuinely useful thing about it: [THE USEFUL THING]. That fact is the reason this email is allowed to exist. - Do not offer a discount. They have not shown enough intent to be worth margin. - One ask, written as an ordinary sentence with the link inside it, pointing at the product page. - Mention at most one alternative, and only as an aside. A grid of six alternatives says you did not understand what they came for. - Never invent a number, statistic, rating or review count. Where a figure belongs and I have not supplied it, leave [XX]. - No exclamation marks. No emoji. Sentence case. Write a subject line under 40 characters about the product, not about their behaviour. Return subject, preheader, body, sign-off.
What to fill in first
[BRAND]- Your shop name as a customer would say it.
[THE PRODUCT]- The single product they looked at. One, not a carousel of six.
[THE USEFUL THING]- What they could not see on the page. A care note, a sizing quirk, what it goes with, how it is made.
[XX]- Leave as written. The placeholder for a figure you supply, never one the model supplies.
When to send it
Four to twenty-four hours after the view, and only after a repeat visit or a long dwell. Firing on every product view turns a useful email into an unnerving one, and it is the fastest way to teach a list that your emails are automated noise.
What to change first
[THE USEFUL THING]. Without it this email is a screenshot of a page they already saw. With it the
email is worth opening on its own terms — the care instruction, the sizing quirk, the thing it goes
with. If you cannot name one for a product, that product should not have a browse email.
What good output looks like
Subject: About the [THE PRODUCT]
Preheader: One thing the product page does not mention.
The [THE PRODUCT] is made from a single piece, which is why it has no seam down the back and why it costs what it does. The page does not say that anywhere, which is our fault.
If that is the sort of thing that matters to you, it is here.
If it is not quite right, the lighter version is the one most people end up with instead.
The prompt writes the words. Bring them here and the studio builds the campaign — branded, dark-mode safe, and ready to import.
Generate your ownIn the studio
A model writes copy. It does not write email.
Production HTML that survives Outlook, dark mode and a Gmail clip is a different job from writing the words. Describe the send once and export it to Mailchimp, Klaviyo, ActiveCampaign or MailerLite.