Prompt · Promotional
Promotional email for a local service offer
Get the reader to book the offer before it ends.
- Email type
- Promotional
- Business
- Local service
- Tone
- Professional
- Length
- 110-160 words
The promotional email prompt
Write a plain-text promotional email from [BUSINESS] about [THE OFFER]. Words only — no HTML, no layout notes. The single action this email drives: [HOW TO BOOK]. Nothing else in the email competes with it. Rules: - 110 to 160 words. Short sentences. Plain language a neighbour would use. - Lead with the offer in the first line. Not with the season, not with a greeting, not with how busy we have been. - Say exactly what the reader gets and what it costs. If I have not given you a price, leave [XX] rather than guessing at one. - Name who it suits: [WHO IT SUITS]. One sentence. This is what stops the rest of the list feeling sold to. - State the deadline as [THE DEADLINE], in the body and near the ask. Write "ends [THE DEADLINE]", never "limited time" and never "act fast". - One ask, written as an ordinary sentence. Repeat the same ask once at the end, in the same words. - Do not stack reasons to buy. Two is plenty. - Never invent a number, statistic, discount, review or customer count. Where a figure belongs and I have not supplied it, leave [XX]. - No exclamation marks. No emoji. Sentence case. Write a subject line under 45 characters that names the offer plainly. Return subject, preheader, body, sign-off.
What to fill in first
[BUSINESS]- Your business name as customers say it.
[THE OFFER]- Exactly what they get. "Two rooms painted for the price of one", not "great savings".
[THE DEADLINE]- A real date. If there is no deadline, delete the urgency rule rather than inventing one.
[WHO IT SUITS]- The customer this is actually for. Naming them stops everyone else feeling sold to.
[HOW TO BOOK]- The one action. Reply, call, or a booking link. Pick one.
[XX]- Leave as written. The placeholder for a figure you supply, never one the model supplies.
When to send it
Once, when the offer opens, with at most one reminder in the final 48 hours. A local list is small and forgiving of infrequency and unforgiving of a drumbeat — the third email about the same offer is what makes people unsubscribe from a business they otherwise like.
What to change first
[THE DEADLINE] and [WHO IT SUITS]. A dated deadline is the difference between an offer and an
announcement, and “ends the 14th” outperforms “limited time” because it can be acted on. Naming the
customer is the quieter win: it gives everyone else on the list permission to ignore this one without
feeling sold to, which is how you keep them for the next.
What good output looks like
Subject: Two rooms for the price of one, until the 14th
Preheader: For anyone who has been putting off the hallway.
Book two rooms before the 14th and you pay for one. That is [XX] for both, materials included.
This one suits people who have been meaning to do the hallway and the landing together and keep putting it off because it is a two-job faff. It is one job now.
Reply to this email with the rooms and a week that suits, and we will come and look.
Offer ends the 14th. Reply and we will get you in the book.
The prompt writes the words. Bring them here and the studio builds the campaign — branded, dark-mode safe, and ready to import.
Generate your ownIn the studio
A model writes copy. It does not write email.
Production HTML that survives Outlook, dark mode and a Gmail clip is a different job from writing the words. Describe the send once and export it to Mailchimp, Klaviyo, ActiveCampaign or MailerLite.