Prompt · Welcome
Welcome email after a first booking
Reduce the no-show. Everything else is secondary.
- Email type
- Welcome
- Business
- Local service
- Tone
- Professional
- Length
- 110-150 words
The welcome email prompt
Write a plain-text welcome email from [BUSINESS] to someone who has just made their first booking: [WHAT WAS BOOKED]. Words only — no HTML, no layout notes. The single job of this email is to make the appointment happen. Rules: - 110 to 150 words. Plain language a neighbour would use. - Repeat the booking back in the first two lines — the service, the day, the time. That readback is the reassurance, and it is why this email gets opened again the morning of. - Say what to have ready: [WHAT TO HAVE READY]. If there is nothing, write that there is nothing. An unanswered question is what makes people cancel. - Give a real way to reach a person: [HOW TO REACH US]. Say plainly that changing the time is fine. - Do not sell anything. No upsell, no review request, no newsletter pitch. Those come later and this email is not where you spend the goodwill. - Never invent a number, statistic, rating or review count. Where a figure belongs and I have not supplied it, leave [XX]. - No exclamation marks. No emoji. Sentence case. Write a subject line under 45 characters that repeats the booking rather than saying "welcome". Return subject, preheader, body, sign-off.
What to fill in first
[BUSINESS]- Your business name as customers say it.
[WHAT WAS BOOKED]- The service, the date and the time. Repeat it back — this is the reassurance.
[WHAT TO HAVE READY]- What they need to do or bring beforehand. If nothing, say so explicitly.
[HOW TO REACH US]- A real phone number or a reply-to. Not a contact form.
[XX]- Leave as written. The placeholder for a figure you supply, never one the model supplies.
When to send it
Immediately on booking, and treat it as transactional rather than marketing. This is the email people search their inbox for on the morning of the appointment, which is why the booking details belong in the first two lines and not under a masthead.
What to change first
[WHAT TO HAVE READY]. It is the field that decides whether they turn up prepared or cancel the night
before because they were not sure what was expected. If the honest answer is “nothing”, write
“nothing” — an explicit nothing removes the doubt, and a silent nothing does not.
What good output looks like
Subject: Thursday the 14th, 10am, confirmed
Preheader: Everything you need to know before then.
You are booked in for [WHAT WAS BOOKED]. That is Thursday the 14th at 10am.
Nothing to prepare. Clear the room if you can, but if you cannot we will work around it.
If the time stops working, reply here or call [HOW TO REACH US] and we will move it. No charge, no awkwardness — it happens most weeks.
See you Thursday.
The prompt writes the words. Bring them here and the studio builds the campaign — branded, dark-mode safe, and ready to import.
Generate your ownIn the studio
A model writes copy. It does not write email.
Production HTML that survives Outlook, dark mode and a Gmail clip is a different job from writing the words. Describe the send once and export it to Mailchimp, Klaviyo, ActiveCampaign or MailerLite.