Prompt · Welcome
Welcome email for a new shop subscriber
Get the new subscriber to open the next email, not to buy today.
- Email type
- Welcome
- Business
- Ecommerce
- Tone
- Friendly
- Length
- 120-180 words
The welcome email prompt
Write a plain-text welcome email for someone who just subscribed to [BRAND], a shop selling [WHAT YOU SELL]. They gave their address at [SIGNUP PLACE] and have not bought anything yet. Write the words only. No HTML, no layout notes, no design suggestions. The single action this email drives: [PRIMARY ACTION]. Everything else is context. Rules: - 120 to 180 words in the body. Short sentences. Let them get shorter as the email goes on. - Open with what changed for the reader, not with how pleased we are. Say what they joined and what arrives next. - Name the sending rhythm concretely: [CADENCE]. Never write "regularly" or "from time to time". - One ask, written as an ordinary sentence with the link inside it. No second ask. No button language. Do not write "click here". - Put one short reassurance line directly after the ask — how to leave the list, or that the address goes nowhere else. One line, no more. - Write a subject line under 45 characters, then a preheader that carries the subject forward instead of repeating it. The preheader is a real sentence, not a fragment. - Sign off from [SENDER]. A person, not the shop. - Never invent a number, statistic, figure or customer count. Where I have not given you one, leave a bracketed placeholder such as [XX] and let me fill it in. - No exclamation marks. No emoji. Sentence case throughout. Return it in this order, each on its own line: Subject, Preheader, Body, Sign-off.
What to fill in first
[BRAND]- Your shop name, as a reader would say it out loud.
[WHAT YOU SELL]- Three or four words. "small-batch coffee", "secondhand climbing gear".
[SIGNUP PLACE]- Where they gave you the address — the footer form, a pop-up, a checkout tick-box.
[PRIMARY ACTION]- The one thing this email asks for. Read the story, browse the new arrivals, reply with what they are looking for.
[CADENCE]- Concrete, not vague. "every other Tuesday", "twice a month", "when something new lands".
[SENDER]- A person's name and role. The email signs off from a human, never from the shop.
[XX]- Leave as written. This is the placeholder the model must not fill in with a made-up figure.
When to send it
Immediately on subscribe, as the first message of the welcome flow. This is the email that runs before the shop has earned anything from the reader, so it is the wrong place for a hard sell — the job is to make the second email get opened. If a discount was promised at signup, the code belongs here too, but it stays subordinate to the cadence line: a reader who knows when you write next is worth more than one who used a code and forgot the name.
What to change first
[PRIMARY ACTION] and [CADENCE]. Everything else in the prompt is scenery. The action decides
whether the model writes a browsing email or a reading email, and the cadence line is the single
sentence that separates a welcome email from a coupon. If the output reads generic, those two were
left vague.
What good output looks like
Subject: You are on the list
Preheader: Here is what lands in your inbox, and when.
You just joined the [BRAND] list. Twice a month, we send one note about what came in, what sold out and what we are still arguing about in the back room.
Nothing else. No daily deals.
If you want a head start, the new arrivals are worth a look before the next note goes out.
Not for you after all? One click at the bottom of any email and you are off the list, no hard feelings.
— [SENDER]
The prompt writes the words. Bring them here and the studio builds the campaign — branded, dark-mode safe, and ready to import.
Generate your ownIn the studio
A model writes copy. It does not write email.
Production HTML that survives Outlook, dark mode and a Gmail clip is a different job from writing the words. Describe the send once and export it to Mailchimp, Klaviyo, ActiveCampaign or MailerLite.