The strip does the shouting
A dark promo strip above the hero carries the discount so the rest of the email can stay calm. Colour restraint still applies — flooding the whole surface in the discount colour makes the offer harder to read, not louder.
Preview
What's inside
What's inside this promotional email template, module by module.
Read off the file itself, not a spec sheet. This is the module order the download actually ships with, in the order a reader meets them.
- Promo
- Hero image
- Hero copy & primary CTA
- Bulletproof CTA
- Grid section title
- 2-row grid
- 4-card grid
- Social proof / alternate
- Bulletproof CTA repeat
- Social icons (light variants for dark background)
Import
How to import this template into Klaviyo, step by step.
The download is a single HTML file. Here is where it goes in Klaviyo, what the platform expects, and which tags are already wired up.
- Open Content, then Templates, in the Klaviyo sidebar.
- Choose Import and upload the downloaded HTML file.
- Name the template and save it.
- Replace every placeholder before you send — image sources, link targets, product and price copy, the sender name and the footer address. Klaviyo’s editor handles copy and images inline, or edit the HTML directly and re-import.
- Attach it to a campaign, or to a flow email, when you build the send.
Editing Klaviyo opens an imported HTML template in its own editor. Copy and images are editable there, and the underlying structure stays as generated, so the layout does not drift between sends.
Watch for Klaviyo rejects an import that carries no unsubscribe tag. This template already wraps {% unsubscribe_link %} in its footer link, so it imports as-is — if you rebuild the footer, keep that tag.
Swapping the placeholder images
Klaviyo opens an imported template in its own editor, so the images can be swapped there without touching the HTML. Upload yours to Klaviyo first, then point each image block at it. Editing the file before you import works too — Klaviyo keeps whatever src it is given.
<img src="https://app.emailtemple.com/api/assets/080d9…f4-b17d-6740001241fb"
alt="Baby playing on a white blanket with toys"
width="600">How to use it
When to send this promotional email, and what to change first.
When to send it
This one is tied to a season change, not a surprise drop. Send it as a campaign at the start of the back-to-nursery week, to parents who have bought clothing or sizing-up staples before, and give it enough runway that the Sunday deadline still leaves room to order. A second send on the last day is fair, because the strip already committed the list to Sunday.
What to change first
Swap “Little Meadow” out of the header, footer and copyright, and set the promo strip to your real numbers — it reads 20% off organic essentials ending Sunday, and that date has to match what your discount code actually does. The four-up grid runs the sale price first with the original struck through: Ribbed Cotton Onesie $24 from $30, Playtime Romper $28 from $35, Organic Sleep Swaddle $20 from $25, Nursery Block Set $32 from $40. The line above the closing “Shop the event” button ships as “Trusted by [N] parents” — fill in a number you can prove or cut the block.
The craft
What makes a promotional email worth sending.
Two buttons, total
One "Shop the sale" in the hero, repeated once after the product grid. Product tiles get an arrow-link and a price with a strikethrough, never their own button.
Specific beats enthusiastic
State the discount, the deadline and what is included. "Amazing" and "unbeatable" are adjectives a reader skips — a date and a percentage are not.
Or refine this
Make this email template yours.
Generate your own with this template as a starting point. Change the colors, the voice, the offer — describe what you want different and the studio recomposes it. Apply your brand kit and ship in your tone, not the template's.
The download is yours either way.
Open this template in the studio →
Questions
Klaviyo template questions, answered.
Can I use this template in a Klaviyo flow, or only a campaign?
Both. An imported template is available to any campaign or flow email you build afterwards. The trigger and the timing are configured on the flow itself, not in the template.
Do I need a paid Klaviyo plan to import a custom HTML template?
No. Template import is available on Klaviyo’s free tier, which covers up to 250 profiles. Removing Klaviyo’s own footer branding is the paid-plan feature, not the import.
Does a big header image help a sale email?
Usually the opposite. A large decorative header delays the offer the reader is meant to act on and adds load time without meaning. Lead with the headline and the discount, and reserve imagery for visuals that carry the message.
Does Back-to-nursery organic sale — Klaviyo hold up in dark mode and Outlook?
Every zone sets its background twice — once as a bgcolor attribute and once as an inline background-color — which is the pattern that survives dark-mode inversion in clients that repaint backgrounds.
The “Shop the event” button is a bulletproof VML button, so Outlook on Windows draws a real filled button instead of collapsing it to a bare text link.
The layout is a 600px table backbone with a mobile breakpoint, and the CSS is already inlined for the clients that strip style blocks.
In the studio
Compose your own.
Describe what you want to send. Get a high-converting, dark-mode-safe template in seconds. Free tier, three generations a month, no card required.