The strip does the shouting
A dark promo strip above the hero carries the discount so the rest of the email can stay calm. Colour restraint still applies — flooding the whole surface in the discount colour makes the offer harder to read, not louder.
Preview
What's inside
What's inside this promotional email template, module by module.
Read off the file itself, not a spec sheet. This is the module order the download actually ships with, in the order a reader meets them.
- Main body container
- Hero image
- Hero copy
- The code
- Primary CTA
- Three picks
- Sign-off
Import
How to import this template into Klaviyo, step by step.
The download is a single HTML file. Here is where it goes in Klaviyo, what the platform expects, and which tags are already wired up.
- Open Content, then Templates, in the Klaviyo sidebar.
- Choose Import and upload the downloaded HTML file.
- Name the template and save it.
- Replace every placeholder before you send — image sources, link targets, product and price copy, the sender name and the footer address. Klaviyo’s editor handles copy and images inline, or edit the HTML directly and re-import.
- Attach it to a campaign, or to a flow email, when you build the send.
Editing Klaviyo opens an imported HTML template in its own editor. Copy and images are editable there, and the underlying structure stays as generated, so the layout does not drift between sends.
Watch for Klaviyo rejects an import that carries no unsubscribe tag. This template already wraps {% unsubscribe_link %} in its footer link, so it imports as-is — if you rebuild the footer, keep that tag.
Swapping the placeholder images
Klaviyo opens an imported template in its own editor, so the images can be swapped there without touching the HTML. Upload yours to Klaviyo first, then point each image block at it. Editing the file before you import works too — Klaviyo keeps whatever src it is given.
<img src="https://images.unsplash.com/photo-1764044371…opy&q=80&auto=format"
alt="Glasses, notebooks, and pencils on a white desk"
width="600">How to use it
When to send this promotional email, and what to change first.
When to send it
On the birthday itself if you hold the date, or on the first of the birth month if you only hold that. Either works; what does not is a 24-hour expiry, which turns the one email a year that is genuinely about the reader into another deadline. The thirty-day window in this copy is the point of the layout, so shortening it undoes the email.
What to change first
The code MANYHAPPY15, the 15 percent and the thirty days appear in the panel, the preheader and the fine print, so all three have to move together. Generate a unique code per profile if your stack allows it — a shared code in a birthday email leaks to voucher sites within a week. Then the three picks and their prices, the hero photo, the italic closing line about not chasing you, the sign-off “Rosa”, and “Foxglove Paper Co” in the masthead and footer.
The craft
What makes a promotional email worth sending.
Two buttons, total
One "Shop the sale" in the hero, repeated once after the product grid. Product tiles get an arrow-link and a price with a strikethrough, never their own button.
Specific beats enthusiastic
State the discount, the deadline and what is included. "Amazing" and "unbeatable" are adjectives a reader skips — a date and a percentage are not.
Or refine this
Make this email template yours.
Generate your own with this template as a starting point. Change the colors, the voice, the offer — describe what you want different and the studio recomposes it. Apply your brand kit and ship in your tone, not the template's.
The download is yours either way.
Open this template in the studio →
Questions
Klaviyo template questions, answered.
Can I use this template in a Klaviyo flow, or only a campaign?
Both. An imported template is available to any campaign or flow email you build afterwards. The trigger and the timing are configured on the flow itself, not in the template.
Do I need a paid Klaviyo plan to import a custom HTML template?
No. Template import is available on Klaviyo’s free tier, which covers up to 250 profiles. Removing Klaviyo’s own footer branding is the paid-plan feature, not the import.
Does a big header image help a sale email?
Usually the opposite. A large decorative header delays the offer the reader is meant to act on and adds load time without meaning. Lead with the headline and the discount, and reserve imagery for visuals that carry the message.
Does Stationery birthday reward — Klaviyo hold up in dark mode and Outlook?
Every zone sets its background twice — once as a bgcolor attribute and once as an inline background-color — which is the pattern that survives dark-mode inversion in clients that repaint backgrounds.
The “Spend it on yourself” button is a bulletproof VML button, so Outlook on Windows draws a real filled button instead of collapsing it to a bare text link.
The layout is a 600px table backbone with a mobile breakpoint, and the CSS is already inlined for the clients that strip style blocks.
In the studio
Compose your own.
Describe what you want to send. Get a high-converting, dark-mode-safe template in seconds. Free tier, three generations a month, no card required.