Template · Survey

Ceramics post-purchase survey — Klaviyo

Post-purchase survey email for a handmade ceramics shop. Five-point rating row that scores in one tap, an order recall block and two named follow-up questions.

Width: 600px
Format: HTML
License: Free, no attribution
Last updated: September 2026
File size: 17 KB

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Preview

What's inside

What's inside this survey email template, module by module.

Read off the file itself, not a spec sheet. This is the module order the download actually ships with, in the order a reader meets them.

Main body container
Hero image
Hero copy
Rating scale
The order in question
The two questions
Primary CTA

Preheader: One tap to rate it. Two questions if you have a minute more.
Calls to action: 1 · 2 · 3 · 4 · 5 · Answer the two questions
Chrome: Hidden preheader · Masthead · Footer · Social · Utility links · Legal block

Import

How to import this template into Klaviyo, step by step.

The download is a single HTML file. Here is where it goes in Klaviyo, what the platform expects, and which tags are already wired up.

Open Content, then Templates, in the Klaviyo sidebar.
Choose Import and upload the downloaded HTML file.
Name the template and save it.
Replace every placeholder before you send — image sources, link targets, product and price copy, the sender name and the footer address. Klaviyo’s editor handles copy and images inline, or edit the HTML directly and re-import.
Attach it to a campaign, or to a flow email, when you build the send.

Editing Klaviyo opens an imported HTML template in its own editor. Copy and images are editable there, and the underlying structure stays as generated, so the layout does not drift between sends.

Watch for Klaviyo rejects an import that carries no unsubscribe tag. This template already wraps {% unsubscribe_link %} in its footer link, so it imports as-is — if you rebuild the footer, keep that tag.

Swapping the placeholder images

Klaviyo opens an imported template in its own editor, so the images can be swapped there without touching the HTML. Upload yours to Klaviyo first, then point each image block at it. Editing the file before you import works too — Klaviyo keeps whatever src it is given.

<img src="https://images.unsplash.com/photo-1608085022…opy&q=80&auto=format"
     alt="black and white ceramic mug with red and yellow medication pill on brown wooden table"
     width="600">

The hero image tag from this template. Change the highlighted src to a URL Klaviyo can reach — every other attribute can stay as it is.

The Klaviyo tags this template already uses

Tag	What Klaviyo replaces it with
`{% manage_preferences_link %}`	The preference-centre URL, so readers can change cadence instead of leaving.
`{% unsubscribe_link %}`	The unsubscribe URL. Required by Klaviyo at import.
`{% web_view_link %}`	The view-in-browser URL, for clients that mangle the render.
`{{ first_name\|default:'there' }}`	The subscriber’s first name, with a fallback word when the field is empty.

How to use it

When to send this survey email, and what to change first.

When to send it

Three weeks after delivery, not three days. A survey that lands the morning the box arrives measures the unboxing, which is the part you already know went well. Three weeks in, the piece has either entered the rotation or gone in a cupboard, and that is the thing worth measuring. Fire it from a Klaviyo flow off the fulfilment event with a delay, and suppress anyone with an open support ticket.

What to change first

The five rating links all point at /survey?score=1 through 5 — repoint them at your own form so the tap pre-fills the answer, otherwise the one-tap promise is a lie. Then the order recall block: the product name “The Everyday Bowl, set of two”, the glaze line, the “delivered three weeks ago” string and its 160px photo. The two numbered questions are written for a maker who wants usage data rather than praise. Change the sign-off brand “Kiln & Field” and the “Example address” line.

Or refine this

Make this email template yours.

Generate your own with this template as a starting point. Change the colors, the voice, the offer — describe what you want different and the studio recomposes it. Apply your brand kit and ship in your tone, not the template's.

Open this template in the studio →

The EmailTemple studio editing a rendered email directly in the preview, with save and cancel controls

Questions

Klaviyo template questions, answered.

Can I use this template in a Klaviyo flow, or only a campaign?

Both. An imported template is available to any campaign or flow email you build afterwards. The trigger and the timing are configured on the flow itself, not in the template.

Do I need a paid Klaviyo plan to import a custom HTML template?

No. Template import is available on Klaviyo’s free tier, which covers up to 250 profiles. Removing Klaviyo’s own footer branding is the paid-plan feature, not the import.

Does Ceramics post-purchase survey — Klaviyo hold up in dark mode and Outlook?

Every zone sets its background twice — once as a bgcolor attribute and once as an inline background-color — which is the pattern that survives dark-mode inversion in clients that repaint backgrounds.

The “1” button is a bulletproof VML button, so Outlook on Windows draws a real filled button instead of collapsing it to a bare text link.

The layout is a 600px table backbone with a mobile breakpoint, and the CSS is already inlined for the clients that strip style blocks.

In the studio

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