Preview
What's inside
What's inside this survey email template, module by module.
Read off the file itself, not a spec sheet. This is the module order the download actually ships with, in the order a reader meets them.
- Main body container
- Hero copy
- The item
- Three-option answer
- What happens next
- Exchange reassurance
Import
How to import this template into Klaviyo, step by step.
The download is a single HTML file. Here is where it goes in Klaviyo, what the platform expects, and which tags are already wired up.
- Open Content, then Templates, in the Klaviyo sidebar.
- Choose Import and upload the downloaded HTML file.
- Name the template and save it.
- Replace every placeholder before you send — image sources, link targets, product and price copy, the sender name and the footer address. Klaviyo’s editor handles copy and images inline, or edit the HTML directly and re-import.
- Attach it to a campaign, or to a flow email, when you build the send.
Editing Klaviyo opens an imported HTML template in its own editor. Copy and images are editable there, and the underlying structure stays as generated, so the layout does not drift between sends.
Watch for Klaviyo rejects an import that carries no unsubscribe tag. This template already wraps {% unsubscribe_link %} in its footer link, so it imports as-is — if you rebuild the footer, keep that tag.
Swapping the placeholder images
Klaviyo opens an imported template in its own editor, so the images can be swapped there without touching the HTML. Upload yours to Klaviyo first, then point each image block at it. Editing the file before you import works too — Klaviyo keeps whatever src it is given.
<img src="https://images.unsplash.com/photo-1604176354…opy&q=80&auto=format"
alt="A person in a white cable-knit sweater holding a stack of folded denim jeans"
width="200">How to use it
When to send this survey email, and what to change first.
When to send it
Four weeks after delivery, because raw denim moves. Ask on day two and you measure the fit of an unworn garment, which is not the fit anybody lives with. Four weeks is also late enough that the buyer has decided whether to keep it, so the exchange offer at the foot lands as help rather than as a nudge to return.
What to change first
The three answer buttons post to /fit-survey?fit=snug, =true and =roomy — point them at your own endpoint and make sure the tap records the answer without a second screen, since three taps is the whole promise. Then the item block: “The 1954 Straight”, the 14oz weight line, “Size 34” and the 200px photo. The middle button is styled as the selected state; if your size run skews one way, restyle the honest default instead. Change “Selvage Co” in the masthead and the footer, and the exchange link at /exchanges.
Or refine this
Make this email template yours.
Generate your own with this template as a starting point. Change the colors, the voice, the offer — describe what you want different and the studio recomposes it. Apply your brand kit and ship in your tone, not the template's.
The download is yours either way.
Open this template in the studio →
Questions
Klaviyo template questions, answered.
Can I use this template in a Klaviyo flow, or only a campaign?
Both. An imported template is available to any campaign or flow email you build afterwards. The trigger and the timing are configured on the flow itself, not in the template.
Do I need a paid Klaviyo plan to import a custom HTML template?
No. Template import is available on Klaviyo’s free tier, which covers up to 250 profiles. Removing Klaviyo’s own footer branding is the paid-plan feature, not the import.
Does Denim fit feedback survey — Klaviyo hold up in dark mode and Outlook?
Every zone sets its background twice — once as a bgcolor attribute and once as an inline background-color — which is the pattern that survives dark-mode inversion in clients that repaint backgrounds.
There is no VML fallback on the buttons, so Outlook on Windows will render them as styled text rather than a filled shape.
The layout is a 600px table backbone with a mobile breakpoint, and the CSS is already inlined for the clients that strip style blocks.
In the studio
Compose your own.
Describe what you want to send. Get a high-converting, dark-mode-safe template in seconds. Free tier, three generations a month, no card required.