Arrow-links, not button soup
Each editorial card ends in a "Read more →" link rather than its own button. Button soup is the named failure mode of the newsletter archetype — five buttons and the reader picks none.
Preview
What's inside
Read off the file itself, not a spec sheet. This is the module order the download actually ships with, in the order a reader meets them.
Import
The download is a single HTML file. Here is where it goes in MailerLite, what the platform expects, and which tags are already wired up.
Plan The Custom HTML editor is an Advanced-plan feature. Lower MailerLite tiers do not expose it.
Editing MailerLite’s Custom HTML editor treats the whole document as raw HTML — there are no editable-region or repeatable-block markers, so edits happen in the code. Merge tags are the only dynamic substitution.
Watch for MailerLite requires a visible unsubscribe link and a physical mailing address in the footer. The template ships with {$unsubscribe} in place — swap the placeholder address for yours before the first send.
Two routes. In the campaign editor you can usually click an image and swap it straight from the file manager, no code involved. If that option is not offered, open the code editor — clicking an image selects its block, and you replace the src with a URL from your MailerLite file manager, which start with storage.mlcdn.com.
How to use it
Send this as a campaign on a fixed weekly or fortnightly slot, never as an automation. A community letter earns its place by being predictable, and a slot the audience already reads in is what turns the send into a ritual. After three or four issues, open your MailerLite campaign reports and judge that slot on click rate rather than open rate, because Apple Mail Privacy Protection inflates opens across every list.
The hero headline reads “Steal the Exact Playbook Our Top Members Use.” and the spotlight under it names a member called Marcus. Both need a real member and a real result before this goes out. Then rewrite the three cards under “3 Threads You Need to Read Today.”, each with its own arrow link: “Join the thread”, “Read the truth” and “Set your goals”. The workshop block promises 40 seats, so put a real number there. Four image slots to fill, plus the masthead logo and a footer still set to “Your business name” and an example New York address.
The craft
Each editorial card ends in a "Read more →" link rather than its own button. Button soup is the named failure mode of the newsletter archetype — five buttons and the reader picks none.
One reading path, scannable blocks, alternating image-left and image-right between consecutive cards so the eye keeps moving without the layout repeating itself.
A fixed section order and a consistent send time turn a newsletter into something a reader can locate instantly, issue after issue. Morning Brew built a daily habit on exactly that predictability.
Or refine this
Generate your own with this template as a starting point. Change the colors, the voice, the offer — describe what you want different and the studio recomposes it. Apply your brand kit and ship in your tone, not the template's.
The download is yours either way.
Open this template in the studio →
Questions
Advanced. The Custom HTML editor is not exposed on MailerLite’s free or Growing Business tiers, so the paste-in path is only available once you are on Advanced.
No. This template ships with its CSS already inlined, which is what Gmail’s webmail client needs anyway — it strips style blocks in several contexts, so inline styles are the only reliable carrier.
Consistency beats any theoretical best hour. Pick a slot your audience already reads in, then hold it — the predictability is the point. Read your ESP reports to find it, and judge by clicks rather than opens, because Apple Mail Privacy Protection inflates open rates industry-wide.
Backgrounds are set with inline styles rather than the belt-and-braces bgcolor pairing, so check the render in a dark-mode client before your first send.
There is no VML fallback on the buttons, so Outlook on Windows will render them as styled text rather than a filled shape.
The layout is a 600px table backbone with a mobile breakpoint, and the CSS is already inlined for the clients that strip style blocks.
In the studio
Describe what you want to send. Get a high-converting, dark-mode-safe template in seconds. Free tier, three generations a month, no card required.