Arrow-links, not button soup
Each editorial card ends in a "Read more →" link rather than its own button. Button soup is the named failure mode of the newsletter archetype — five buttons and the reader picks none.
Preview
Import
How to import this template into MailerLite, step by step.
The download is a single HTML file. Here is where it goes in MailerLite, what the platform expects, and which tags are already wired up.
- Create a campaign and choose the Custom HTML editor.
- Paste the downloaded HTML.
- Replace every placeholder before you send — image sources, link targets, body copy, the sender name and the footer address. There are no editable-region markers in MailerLite, so these edits happen in the code.
- Save, then send or schedule the campaign.
Plan The Custom HTML editor is an Advanced-plan feature. Lower MailerLite tiers do not expose it.
Editing MailerLite’s Custom HTML editor treats the whole document as raw HTML — there are no editable-region or repeatable-block markers, so edits happen in the code. Merge tags are the only dynamic substitution.
Watch for MailerLite requires a visible unsubscribe link and a physical mailing address in the footer. The template ships with {$unsubscribe} in place — swap the placeholder address for yours before the first send.
Swapping the placeholder images
Two routes. In the campaign editor you can usually click an image and swap it straight from the file manager, no code involved. If that option is not offered, open the code editor — clicking an image selects its block, and you replace the src with a URL from your MailerLite file manager, which start with storage.mlcdn.com.
How to use it
When to send this newsletter email, and what to change first.
When to send it
This is a campaign on a recurring slot, and the honest cadence is whatever your publishing rhythm can actually fill. Seven links is a lot to feed every week, so fortnightly often wins. Pick a slot the audience already reads in, hold it and judge each issue in your MailerLite reports on click rate rather than open rate, because Apple Mail Privacy Protection inflates opens across every list.
What to change first
Two numbers ship as blanks. The first quick-win card reads “[XX]% faster” and the featured blueprint block reads “[X] to [Y]” — fill both with figures you can stand behind or cut the sentences. Then rewrite the three quick-win cards and their arrow labels (“Get the flow”, “Audit pricing”, “Reclaim time”) plus the two editorial cards in the lilac pre-footer. Both buttons say “Open the studio” and point at emailtemple.com. Six image slots, and a footer still reading “Your business name” with an example New York address.
The craft
What makes a newsletter email worth sending.
Single column, short blocks
One reading path, scannable blocks, alternating image-left and image-right between consecutive cards so the eye keeps moving without the layout repeating itself.
Structure as ritual
A fixed section order and a consistent send time turn a newsletter into something a reader can locate instantly, issue after issue. Morning Brew built a daily habit on exactly that predictability.
Or refine this
Make this email template yours.
Generate your own with this template as a starting point. Change the colors, the voice, the offer — describe what you want different and the studio recomposes it. Apply your brand kit and ship in your tone, not the template's.
The download is yours either way.
Open this template in the studio →
Questions
MailerLite template questions, answered.
Which MailerLite plan do I need for a custom HTML template?
Advanced. The Custom HTML editor is not exposed on MailerLite’s free or Growing Business tiers, so the paste-in path is only available once you are on Advanced.
Do I need MailerLite’s automatic CSS inlining turned on?
No. This template ships with its CSS already inlined, which is what Gmail’s webmail client needs anyway — it strips style blocks in several contexts, so inline styles are the only reliable carrier.
When should a newsletter go out?
Consistency beats any theoretical best hour. Pick a slot your audience already reads in, then hold it — the predictability is the point. Read your ESP reports to find it, and judge by clicks rather than opens, because Apple Mail Privacy Protection inflates open rates industry-wide.
Does Content roundup — MailerLite hold up in dark mode and Outlook?
Backgrounds are set with inline styles rather than the belt-and-braces bgcolor pairing, so check the render in a dark-mode client before your first send.
There is no VML fallback on the buttons, so Outlook on Windows will render them as styled text rather than a filled shape.
The layout is a 600px table backbone with a mobile breakpoint, and the CSS is already inlined for the clients that strip style blocks.
In the studio
Compose your own.
Describe what you want to send. Get a high-converting, dark-mode-safe template in seconds. Free tier, three generations a month, no card required.