Date, time and venue cannot be hunted for
Either an image hero with a solid overlay band carrying the details, or a stat hero where the stats are the date, the time and the location. Stat hero suits virtual events, image hero suits in-person.
Preview
What's inside
What's inside this event email template, module by module.
Read off the file itself, not a spec sheet. This is the module order the download actually ships with, in the order a reader meets them.
- Hero image
- Hero overlay band
- Primary CTA (white on primary)
- Promo
- Editorial body
- Takeaways grid
- 3-card grid
- Primary CTA (primary on secondary)
- Address & preferences
Import
How to import this template into ActiveCampaign, step by step.
The download is a single HTML file. Here is where it goes in ActiveCampaign, what the platform expects, and which tags are already wired up.
- Open Campaigns, then Campaign Templates.
- Choose Create a Template, then Start From Scratch.
- Pick Custom HTML and paste the downloaded file.
- Replace every placeholder before you send — image sources, link targets, body copy, the sender name and the footer address. ActiveCampaign does not host images in Custom HTML, so each img src has to point at a URL you control.
- Save, then select the template when you build a campaign.
Editing Custom HTML is one of ActiveCampaign’s three template paths and it is mutually exclusive with the two drag-and-drop designers — a Custom HTML template cannot be reopened in Email Designer. You can toggle to the visual editor for WYSIWYG changes when the HTML parses cleanly.
Watch for ActiveCampaign appends its own default footer unless the email carries both an unsubscribe tag and a sender-info tag. This template ships with both, so the footer you see is the footer that sends — remove either one and ActiveCampaign will bolt its own on underneath.
Swapping the placeholder images
ActiveCampaign does not host the images in a Custom HTML template. Every src has to resolve to a URL you control, or to a file you have uploaded into ActiveCampaign, before the first send — otherwise the image is simply missing in the inbox.
<img src="https://app.emailtemple.com/api/assets/26b5d…38-94bc-ac633647d185"
alt="Your brand name"
width="140">How to use it
When to send this event email, and what to change first.
When to send it
Send it as a campaign with enough lead time for people to clear the date, then schedule one reminder closer to the day. The date, the time and the join link are the payload. Build the reminder as a second campaign to the segment that has not registered.
What to change first
The hero band carries “October 24 · 10 AM EST · Live Studio” and the pre-footer claims “Only 15 seats remaining”. Both are placeholders. A seat count is worth printing only if it is true. The orange promo strip advertises early-bird pricing ending in 48 hours — delete the strip if you have no early-bird price. The takeaways grid puts hard numbers on three cards: 45 minutes, 10k users and 30% lower overhead. Replace them with outcomes you can defend. Both buttons read “Reserve your spot” and share one link. Three image slots: the logo, the 600px hero and the 260px editorial image. ActiveCampaign does not host images in a Custom HTML template, so each needs a real URL.
The craft
What makes an event invitation email worth sending.
One RSVP, placed twice
The dominant CTA sits in the hero and repeats in the pre-footer. Calendar links and "share with a colleague" stay as arrow-links so they never compete with the RSVP.
Lead with the gain, not the logistics
Urgent but elegant. What the reader gets from attending goes first — the room number goes after they have decided to come.
Or refine this
Make this email template yours.
Generate your own with this template as a starting point. Change the colors, the voice, the offer — describe what you want different and the studio recomposes it. Apply your brand kit and ship in your tone, not the template's.
The download is yours either way.
Open this template in the studio →
Questions
ActiveCampaign template questions, answered.
Can I reopen this in ActiveCampaign’s drag-and-drop designer?
No. Custom HTML is mutually exclusive with Email Designer and Classic Designer — a template created in one cannot be opened in the other. You can toggle to the visual editor for WYSIWYG edits when the HTML parses cleanly.
Does ActiveCampaign host the images in this template?
Not automatically. Every image in a Custom HTML template must point at an externally hosted URL or at a file you have uploaded into ActiveCampaign. Swap the placeholder sources before your first send.
Where should speaker photos go?
As small circular portraits in the 80 to 96px range, below the hero. They are supporting proof, not the headline — sizing them up pushes the RSVP below the fold.
Does Workshop invitation — ActiveCampaign hold up in dark mode and Outlook?
Every zone sets its background twice — once as a bgcolor attribute and once as an inline background-color — which is the pattern that survives dark-mode inversion in clients that repaint backgrounds.
The “Reserve your spot” button is a bulletproof VML button, so Outlook on Windows draws a real filled button instead of collapsing it to a bare text link.
The layout is a 600px table backbone with a mobile breakpoint, and the CSS is already inlined for the clients that strip style blocks.
In the studio
Compose your own.
Describe what you want to send. Get a high-converting, dark-mode-safe template in seconds. Free tier, three generations a month, no card required.