Abandoned cart ·Ecommerce ·Friendly
Bring them back to the product page with one useful thing they did not have.
Write a plain-text browse abandonment email from [BRAND] to someone who looked at [THE PRODUCT] and left without adding it to a cart. Words only — no HTML, no layout notes.
They did not choose anything. They looked. Write accordingly.
Rules:
- 80 to 120 words. Three short paragraphs.
- Do not say "we noticed you were looking" or anything else that describes the tracking. Nobody enjoys being told they were watched.
- Lead with the product and one genuinely useful thing about it: [THE USEFUL THING]. That fact is the reason this email is allowed to exist.
- Do not offer a discount. They have not shown enough intent to be worth margin.
- One ask, written as an ordinary sentence with the link inside it, pointing at the product page.
- Mention at most one alternative, and only as an aside. A grid of six alternatives says you did not understand what they came for.
- Never invent a number, statistic, rating or review count. Where a figure belongs and I have not supplied it, leave [XX].
- No exclamation marks. No emoji. Sentence case.
Write a subject line under 40 characters about the product, not about their behaviour. Return subject, preheader, body, sign-off.
Abandoned cart ·Ecommerce ·Spartan
Recover the cart or release the reader. Both beat a third unanswered email.
Write the last plain-text cart reminder from [BRAND] about [THE ITEM]. Words only — no HTML, no layout notes.
This is the final email in the flow. Two have already gone unanswered.
Rules:
- 60 to 90 words. Two or three paragraphs. Shorter than the emails before it.
- Say plainly that this is the last one. A closing email that does not admit it is closing has no reason to exist.
- State what actually happens next: [WHAT ACTUALLY HAPPENS]. If nothing happens, say the cart will just sit there. Do not invent a countdown, an expiry or a stock level I did not give you.
- One ask, written as an ordinary sentence with the link inside it, pointing at the cart.
- End by making it easy to walk away. One line, no guilt, no "we will miss you".
- Never invent a number, statistic, discount or scarcity claim. Where a figure belongs and I have not supplied it, leave [XX].
- No exclamation marks. No emoji. Sentence case.
Write a subject line under 40 characters that is honest about being the last email. Return subject, preheader, body, sign-off.
Abandoned cart ·Ecommerce ·Friendly
Get them back to the cart. No discount on the first email.
Write a plain-text abandoned cart email from [BRAND] to someone who left [THE ITEM] behind an hour ago. Words only — no HTML, no layout notes.
Assume they got distracted, not that they hesitated. This is the first email in the flow.
Rules:
- 70 to 110 words. Three short paragraphs at most.
- Open by naming the item. Not "you left something behind" — say what it was.
- Do not offer a discount, and do not hint that one is coming. Discounting on the first touch trains the list to abandon on purpose.
- Give exactly one reason to come back that is not price: [THE REASSURANCE].
- One ask, written as an ordinary sentence with the link inside it. Send them to the cart, not the homepage.
- Do not manufacture scarcity. Write about stock or a deadline only if I gave you one.
- Never invent a number, statistic, review count or rating. Where a figure belongs and I have not supplied it, leave [XX].
- No exclamation marks. No emoji. Sentence case.
Write a subject line under 40 characters that names the item rather than the behaviour. Return subject, preheader, body, sign-off.