Promotional ·Creator ·Urgent
Convert the people who already decided and did not get round to it.
Write the final plain-text reminder that [THE OFFER] closes at [THE DEADLINE]. Words only — no HTML, no layout notes.
Everyone receiving this has already had the full pitch. This email is a deadline, not an argument.
Rules:
- 50 to 80 words. This is the shortest email in the sequence and it should look short on a phone.
- Open with the deadline. First six words.
- Do not re-pitch. No new benefit, no new testimonial, no "in case you missed it" recap of the offer's features. Restate the offer in one clause only so they know which thing this is.
- Say [WHAT HAPPENS AFTER] in one sentence. A deadline with no consequence is not a deadline, and readers who have seen you bluff once will wait next time.
- One ask, written as an ordinary sentence with the link inside it. Nothing else clickable.
- Do not apologise for emailing again and do not say "last email, promise".
- Never invent a number, statistic, seat count or sales figure. Where a figure belongs and I have not supplied it, leave [XX].
- No exclamation marks. No emoji. Sentence case.
Write a subject line of five words or fewer built around the deadline. Return subject, preheader, body, sign-off.
Promotional ·Local service ·Professional
Get the reader to book the offer before it ends.
Write a plain-text promotional email from [BUSINESS] about [THE OFFER]. Words only — no HTML, no layout notes.
The single action this email drives: [HOW TO BOOK]. Nothing else in the email competes with it.
Rules:
- 110 to 160 words. Short sentences. Plain language a neighbour would use.
- Lead with the offer in the first line. Not with the season, not with a greeting, not with how busy we have been.
- Say exactly what the reader gets and what it costs. If I have not given you a price, leave [XX] rather than guessing at one.
- Name who it suits: [WHO IT SUITS]. One sentence. This is what stops the rest of the list feeling sold to.
- State the deadline as [THE DEADLINE], in the body and near the ask. Write "ends [THE DEADLINE]", never "limited time" and never "act fast".
- One ask, written as an ordinary sentence. Repeat the same ask once at the end, in the same words.
- Do not stack reasons to buy. Two is plenty.
- Never invent a number, statistic, discount, review or customer count. Where a figure belongs and I have not supplied it, leave [XX].
- No exclamation marks. No emoji. Sentence case.
Write a subject line under 45 characters that names the offer plainly. Return subject, preheader, body, sign-off.
Promotional ·Ecommerce ·Salesy
Get the reader to shop the sale before it ends.
Write a plain-text sale email from [BRAND] announcing [THE OFFER]. Words only — no HTML, no layout notes.
The single action this email drives: shopping the sale.
Rules:
- 90 to 130 words. Short sentences. The offer is the message, so nothing should delay it.
- First line is the offer and the deadline, together. Not a greeting, not a season, not a story about the year we have had.
- State [THE EXCLUSIONS] plainly in the body. Burying them in a footnote is what turns a good sale into a support queue.
- Write the deadline as [THE DEADLINE], in the body and again beside the ask. "Ends Sunday at midnight", never "limited time" and never "act fast".
- One ask, written as an ordinary sentence with the link inside it, repeated once at the end in the same words.
- Do not stack urgency. One deadline is urgency; a deadline plus a stock warning plus a countdown is noise, and readers discount all three.
- Never invent a number, statistic, discount, stock level or customer count. Where a figure belongs and I have not supplied it, leave [XX].
- No exclamation marks. No emoji. Sentence case.
Write a subject line under 40 characters carrying the offer and nothing else. Return subject, preheader, body, sign-off.