Welcome ·SaaS ·Friendly
Get them to complete the one action that makes the product make sense.
Write a plain-text day-one welcome email from [SENDER] to someone who just started a free trial of [PRODUCT]. Words only — no HTML, no layout notes.
The single action this email drives: [THE FIRST ACTION].
Rules:
- 100 to 140 words. Short sentences.
- Do not tour the product. Name one action and explain what it proves: [WHAT IT PROVES]. A list of five features is a list of five ways to do nothing.
- Say what the trial is in concrete terms: [TRIAL LENGTH], including whether a card is required and what happens on the last day. Vagueness here is what makes people cancel early out of caution.
- One ask, written as an ordinary sentence with the link inside it. No second link, no help-centre tour, no calendar booking.
- Invite a reply and mean it. One line, at the end, from a person.
- Do not congratulate them for signing up. They did not achieve anything yet.
- Never invent a number, statistic, customer count or time saving. Where a figure belongs and I have not supplied it, leave [XX].
- No exclamation marks. No emoji. Sentence case.
Write a subject line under 45 characters naming the first action. Return subject, preheader, body, sign-off.
Welcome ·Creator ·Friendly
Get the file into their hands, then set up the next email.
Write a plain-text delivery email from [SENDER] to someone who just downloaded [THE RESOURCE]. Words only — no HTML, no layout notes.
The single action this email drives: opening the resource.
Rules:
- 90 to 130 words.
- Put the download link in the first two lines. Everything else in this email is optional to the reader and the link is not.
- Then give away [THE ONE TIP] in the body — the most useful thing inside the resource, stated plainly. A delivery email that withholds its own contents is a receipt, and receipts do not earn a second open.
- Say what the next email will be about and roughly when: [WHAT COMES NEXT]. One sentence.
- Do not pitch anything. Do not mention a product, a course or a call. They have known you for ninety seconds.
- Sign off as a person.
- Never invent a number, statistic, download count or result. Where a figure belongs and I have not supplied it, leave [XX].
- No exclamation marks. No emoji. Sentence case.
Write a subject line under 40 characters that names the resource so it is findable in a search six weeks from now. Return subject, preheader, body, sign-off.
Welcome ·Local service ·Professional
Reduce the no-show. Everything else is secondary.
Write a plain-text welcome email from [BUSINESS] to someone who has just made their first booking: [WHAT WAS BOOKED]. Words only — no HTML, no layout notes.
The single job of this email is to make the appointment happen.
Rules:
- 110 to 150 words. Plain language a neighbour would use.
- Repeat the booking back in the first two lines — the service, the day, the time. That readback is the reassurance, and it is why this email gets opened again the morning of.
- Say what to have ready: [WHAT TO HAVE READY]. If there is nothing, write that there is nothing. An unanswered question is what makes people cancel.
- Give a real way to reach a person: [HOW TO REACH US]. Say plainly that changing the time is fine.
- Do not sell anything. No upsell, no review request, no newsletter pitch. Those come later and this email is not where you spend the goodwill.
- Never invent a number, statistic, rating or review count. Where a figure belongs and I have not supplied it, leave [XX].
- No exclamation marks. No emoji. Sentence case.
Write a subject line under 45 characters that repeats the booking rather than saying "welcome". Return subject, preheader, body, sign-off.
Welcome ·Ecommerce ·Friendly
Get the new subscriber to open the next email, not to buy today.
Write a plain-text welcome email for someone who just subscribed to [BRAND], a shop selling [WHAT YOU SELL]. They gave their address at [SIGNUP PLACE] and have not bought anything yet.
Write the words only. No HTML, no layout notes, no design suggestions.
The single action this email drives: [PRIMARY ACTION]. Everything else is context.
Rules:
- 120 to 180 words in the body. Short sentences. Let them get shorter as the email goes on.
- Open with what changed for the reader, not with how pleased we are. Say what they joined and what arrives next.
- Name the sending rhythm concretely: [CADENCE]. Never write "regularly" or "from time to time".
- One ask, written as an ordinary sentence with the link inside it. No second ask. No button language. Do not write "click here".
- Put one short reassurance line directly after the ask — how to leave the list, or that the address goes nowhere else. One line, no more.
- Write a subject line under 45 characters, then a preheader that carries the subject forward instead of repeating it. The preheader is a real sentence, not a fragment.
- Sign off from [SENDER]. A person, not the shop.
- Never invent a number, statistic, figure or customer count. Where I have not given you one, leave a bracketed placeholder such as [XX] and let me fill it in.
- No exclamation marks. No emoji. Sentence case throughout.
Return it in this order, each on its own line: Subject, Preheader, Body, Sign-off.